Campaign Manager

仕事内容

Uplers is a one-stop digital services company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 500+ digital experts, Uplers has served 350+ White Label Agency Partners along with a long array of direct clients, including - National Geographic, Amazon, Facebook, Disney, 21st Century Fox, etc. With its physical offices situated in the USA, UK, Australia, and India, Uplers moves forward with a mission to rise as #1 Global MarTech Agency.

Job Location: Remote

Job Description: Campaign Manager

Role and Responsibilities:

• Maintain and execute email marketing calendar for clients assigned, including ideation and concepting campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns and reporting results.
• Diligently following checklist to ensure the campaigns are delivered right and are result driven Concept, code (HTML/CSS) and test email templates for campaigns using EmailonAcid.
• Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
• Develop or get it developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients.
• Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to email marketing objective for each clients.
• Assist in marketing automation campaigns, retargeting ads, list clearing and more aspect of digital marketing.
• Collaborate with production teams to design and develop new assets for each touchpoints of the customer journey Evaluate and improve the process understanding the need of each clients in order to deliver delightful experience.

Skills Required:

• At least 1+ years of experience setting up campaigns for digital or email marketing
• 1+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
• Worked on at least few of DIY ESPs (like Mailchimp, Campaign Monitor, iContact) and one or two Enterprise ESPs like Salesforce Marketing Cloud, Marketo, Eloqua, etc. in setting up campaigns and creating segmentations, dynamic content and reports
• A technology savvy or minded marketer with exposure and capability of problem solving and data analysis
• Good, standards-based HTML and CSS skills Exposure on setting automation and campaigns for known ESPs
• Should be able to work in Photoshop & Dreamweaver
• Excellent English communication skills both written and verbal is must
• Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment.