Interesting Job Opportunity: ZEE - Brand Marketing Role - Hindi GEC

見る: 103

更新日: 16-05-2024

場所: Mumbai Maharashtra

カテゴリー: マーケティング/ PR

業界: Technology Information Media Telecommunications Book Periodical Publishing

レベル: Entry level

ジョブタイプ: Full-time

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仕事内容

Brand Marketing - Hindi GEC .

Brand Planning And Building

Conceptualizing the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead
Implement 360-degree activities to showcase every property on air to the consumer, advertiser and trade
Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
Steering key strategic interventions in regions aimed at driving business objectives

Consumer Research

Having an analytical mindset for analyzing data and generating insights for the campaign market
Understanding the social and digital ecosystem for consumer research and campaign management

Execution

Managing conversations with the media and PR agency and briefing them on the campaign and communication plan
Vendor selection
Preparing a brief for the programming and presentation team
Provide constant support to the Sales team by trade marketing support and product integrations

Budget allocation & cost effectiveness :

Ensure cost savings and increasing perception by maximizing alliances and partnerships
Strike alliances and barter deals to ensure maximum touch points with the consumer
Allocating the budget with accordance to the Brand Lead
Analyzing the value add of the campaign

(ref:iimjobs.com)

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