Milkbasket - City Manager - Offline Marketing - IIM/MDI/XLRI/IMT

見る: 101

更新日: 06-05-2024

場所: Ludhiana Punjab

カテゴリー: マーケティング/ PR

業界: Technology Information Internet

レベル: Mid-Senior level

ジョブタイプ: Full-time

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仕事内容

Role -

Create and manage deployment of offline Marketing Campaigns
Identify new channels to acquire customers in city
Analyse campaign ROI, ensure acquisition at optimal cost
Identifying key brand issues, opportunities in city and lead customising marketing plan for the city
Monitor and execute on ground activation
Work with Agencies to recruit / train / deploy promoters
Ensure proper deployment of promoters to achieve acquisition targets
Work with branding team to create necessary marketing collaterals for BTL activities
Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities.
Develop a database of suppliers and promotional agencies, manage existing supplier relationships
Working with suppliers on project deliveries including their line up, cost negotiation, onboarding to execute campaigns as per planMUST2 years Full time MBA Marketing / General Management from TOP tier institutions IIM / MDI / XLRI / IMT etc with 1-3 years experience in a Digital / Internet / Start-up Organisation (ref:iimjobs.com)

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