Mindshare - Fulcrum | Sr.Director Buying

Mindshare India

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director – Media Buying to join us. In this role, you will be responsible for a range of work on including investment strategy and negotiation, deal evaluations, dealing with the channels, integration and innovation, creating and developing best practices, trading currencies, market knowledge and MIS, interacting and presenting to senior leadership internally and at the client end for a single cluster

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: TV Buying Head

3 best things about the job:

• Strategic thinking and investment strategies across leading brands and various categories
• An entrepreneurial spirit in outlook to firm up new trading currencies, independence in brokering and managing the deals for a key cluster with full accountability controls
• Work with a fun and collaborative team in a dynamic, growing company for an enterprising set of people at client end

In this role, your goals will be:

In three months:

• Complete knowledge of the cluster that you are leading along with the unit’s processes
• Meeting day to day client requirements
• Completely hands on with the deal structuring, how to approach negotiations, standard SOPs for the clients and the Unit
• Start doing deals on some of the channels

In six months:

• Set the overall vision of the cluster that you would be leading and the buying product / function – with clear annual strategies agreed, implemented and tracked on a regular basis
• Set goals for self and the team keeping the account realities and individual development needs in the respective cluster
• Customized training requirements for team
• Build in an array of best practices on the account
• Collaborate and contribute towards the goals of the unit

In 12 months:

• Set the standard for all processes that pertain to implementation and investment within the cluster and the team
• Inspired and motivated the team to deliver high performance output by providing regular and constructive feedback
• Maintained a positive, motivating and inspiring team culture

What your day job looks like at Mindshare:

• Maintain understanding of the macro trends in the marketplace with respect to the cluster being led with regards to revenue, supply, innovation and development
• Constantly share your knowledge with others and maintain open communication channels throughout the agency
• Construct negotiation strategies to deliver on clients objectives
• Identifying opportunities to value ad on the existing deal
• Demonstrate selling skills with the ability to sell in deals, media plans/initiatives to clients
• Demonstrate leadership skills at all times

What you’ll bring:

• Willingness to learn and drive to succeed
• Solid understanding of all media channels and with knowledge of strengths and weaknesses of each channel
• First class negotiation skills – delivery of a balanced approach to the marketplace
• Well networked in the market

Minimum qualifications:

• Grad/PG degree majoring in marketing or media preferred
• Experience in understanding a commercial business
• 12-14 yrs years of experience in media buying/planning
• Client Management experience
• Excellent presentation skills
• Strong communication skills
• Willingness to be hands on and a team player

More about Mindshare

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with