Relationship Manager- Preferred Account Manager

Roles and Responsibilities

RBL Bank PCRM (Preferred Current Account RM)

Job Title: PCRM (Preferred Current Account RM)

Overall Goal: Current Account RM will be responsible for

• Acquisition of new Business Entity customers and creating CA Book
• Management of Acquired Current Account customers
• Enhancement of the relationship by cross-selling products and services as per the profile & need of the these current account customers
• Deepening the size of the relationship and retention of the customers by providing the best possible services and being the dedicated point of contact for these customers
• Make RBL Bank a primary bank for customer and get maximum wallet share

Key Result / Responsibility Areas:

a) Acquisition of Business Entity (Current Account) customers

• Acquisition of NTB High Value Current Accounts
• NTB Acquisition of Current accounts dealing in international Trade
• Identify and Acquire New to Bank working capital limit customers with Trade Limits viz Buyers Credit, PCFC, LC,BG etc
• Acquire New to Bank customer requiring Assets Limits Business Loans, Cash Management Services & Door Step Banking, API Banking and other allied Current Account services

RM will have to create his own CA book by self-sourcing, Market Visit & Industry & Area Scoping, External References & Leads.

b) Portfolio Management –

• Engage with Acquired customer on regular basis and ensure that Group company and Family customers also bank with RBL Bank
• Regularly interact with the customer to build rapport, customer profiling should be used to set customer level objectives post discussion branch Manager/TL. Customer interaction to be regular updated in system provided.
• Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs. RM to Cross sell appropriate products to the customers and ensure activate usage.
• Enhance Values within each of the customer groups by ensuring that a/cs are activated
• Cross Sell Bank Products for revenue generation and engagement
• Basis customer business requirement cross sell products like POS , Payment Gateway, Trade /Forex ( LC /BG/ Remittance /OD) , Doorstep Banking Services.
• Cross Sell various RBL Bank products like TPP, FD. Credit Card, Loans to customers and related group business/ family
• Drive active business transaction through RBL bank account
• Should know the customer’s business in order to provide banking and financial solutions
• Register customer for various Direct Banking Channels of the bank

B) Customer Services

• Ensure quality customer service is delivered
• Recording complaints as per the specified process
• Resolving all complaints received from portfolio customers within the stipulated TAT’s and ensure appropriate customer communication on closures
• Preventive complaint management by regular interaction with the customers

C) Target Achievement

• PC- RM will be given a quarterly and yearly target on revenue, product cross sell and book value build up
• Basis the Target the RM will be tracked on regular basis for achievement of the Targets
• CA RM will be evaluated on Portfolio Score Card

Competencies:

• Sales and Influencing Skills
• Banking Product & Process Knowledge. The candidate should have past experience of Current Account product & processes, Trade & Forex , Door Step banking and other current account related products.
• Planning and Organizing Skills
• Communication & Writing skills
• Knowledge of Competition & Current trends in financial Industry.

Preferred Sector: BSFI

Education: Post Graduate

Experience: Above 3 years in a Current Account /Trade- Forex sales & / or relationship role in any of the sectors mentioned above

Reporting: CA RM will report to Branch Managers

Desired Candidate Profile

Perks and Benefits