Sales/Marketing Associate (BTL)

仕事内容

Farmers Fresh Zone’s Marketing team plays a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, our BTL Marketing Associates will work on ensuring we have a solid on-ground presence and have a direct impact on Topline.

We are looking at young energetic candidates who could build a strong offline presence for the brand through innovative campaigns, partnerships, and revenue generation models

What the Candidate Will Need / Bonus Points

• Experience in building/working in an online marketplace
• Hands-on experience in sales or BTL marketing
• Degree in Business Administration/Bachelor’s degree/or equivalent
• Strong business acumen; hustler who is ‘always on’ and ready to get your hands dirty
• Good relationship management as you will engage with external partners and crack ground-breaking deals/initiatives
• Strong communication skills and the ability to bring to life the FFZ brand in a way that is both consistent with our brand positioning but also meaningful to local culture
• The ability to take the initiative and high level of ownership in a constantly-changing work environment and a willingness to adopt a generalist mindset

What the candidate will be doing on a day-to-day basis:

• Building new avenues for revenue generation and build dedicated revenue channels for the organisation
• Cracking external partnerships that have a great synergy with Farmers Fresh Zone, which will aid in customer acquisition and Top of funnel
• Crafting on ground Campaigns - From ideation to execution
• Build the offline presence of the brand which will compliment our online marketing activations
• Responsible for end to end execution of the initiatives with a strong focus on budgets. A frugal mindset to build high ROI campaigns
• Experiment with different conventional and unconventional on-ground marketing activities that will aid in the brand presence and awareness improvement

Preferred Qualifications

• B2C marketing experiences, FMCG or e-commerce company working experience counts as a plus

About Farmers Fresh Zone

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are an Direct to Consumer Brand Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer’s produce, a movement that is uplifting the farmer community.
Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

Job Type: Full-time