Senior Manager - Marketing

☞ The Phoenix Mills Limited

見る: 106

更新日: 06-05-2024

場所: Mumbai Maharashtra

カテゴリー: 不動産

業界:

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仕事内容

Department / Division


Sales & Marketing



External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty
  • Agencies – Event Management
  • Government/ regulatory bodies
  • Retailers
  • Sponsors

Minimum Qualification

(i.e education, training etc.)
  • Graduate, MBA (Marketing)


Minimum Experience


8+ years of experience in retail industry, real estate, entertainment industry.


Special Skills/Attributes

(required for performing the job effectively)
  • Knowledge of Advertising and PR concepts
  • Understanding of designing and outdoor advertising
  • Knowledge of brand building
  • Knowledge of pricing / budgeting
  • Knowledge of events

Overall Purpose/Objective

Of the job

Responsible for the overall brand building of the Group by ensuring effective and comprehensive advertising and public relations operations.



Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)


  • Overall responsibility for planning the PR and advertising operations to enhance the image of the Group(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc
  • Initiate the preparation of a detailed advertising plan for the Group, brief the advertising agency on the same and ensure effective implementation of the various components of the plan
  • Plan for the requirement of outdoor hoardings and signage on the basis of the area/ size, type of signage, position / placement of the signage etc.
  • Update the target audience through newsletter about the Group (new offers/ deals, new stores at the Group, participation by retailers through interviews and features, in conjunction with the advertising agency
  • Effective use of various social networking sites (Facebook, Instagram ) maintaining a connect with select target audience and for promotion of various initiatives of the Group
  • Explore partnership with various magazines and radio channels either as part of barter exchange or otherwise, for the promotion of the various activities of the Group
  • Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
  • Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
  • Conceptualize/ develop and review ideas for conducting revenue events within the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signages.
  • Finalize/ approve and monitor the adherence to the monthly calendar of events
  • Identify PR opportunities for the Group by reviewing the Marketing calendar and identifying events/ initiatives that have a feasible PR opportunity
  • Monitor the performance of the selected / Advertising agencies against defined Service Level Agreements (SLAs) and also evaluation post every event


Qualifications
  • Graduate, MBA (Marketing)
Primary Location: IN-MH-Mumbai
Work Locations: Mumbai Kurla Phoenix Marketcity LBS Marg, Kurla West Mumbai 400070
Job: Marketing
Organization: Mall Business
Schedule: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting: Jun 20, 2021, 9:52:19 AM
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締切: 20-06-2024

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