SEO / SEM Expert (Night Shift)

SEO / SEM Expert (Night Shift)

Who We Are:

GeekTek is a technology services firm with its headquarters in Los Angeles and branch offices in Toronto, CA, and Hyderabad, India. Geektek’s services span a variety of industries, including manufacturing, entertainment, retail, non-profits, and even art galleries. The talented team of more than forty members provides services such as on-site client service, remote managed IT services, managed security services, marketing and sales. In addition, GeekTek is the leading IT provider and technology thought leader in the cannabis industry and has entered the cannabis industry as an ancillary business. We are a friendly and upbeat company with great communication between the locations and teams.

Who You Are:

This position will be in Hyderabad, India, but you will be working closely with the team in the United States through video chat, instant messaging, email, phone, and through our software. It is important that you have excellent communication skills in English, both written and oral. We are a fast-paced company that is expanding rapidly, and we are seeking team members who will share our vision for the future and work collaboratively in order to accomplish GeekTek’s goals. We pride ourselves on providing superior service to our clients, which includes having attention to detail, following the processes in place, and being able to adapt to a variety of situations.

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirement:

• Proven 4-6 years in SEO experience with WordPress is a must
• Excellent communication skills
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, NetInsight, Omniture, WebTrends)
• Specific experience and success with SEMrush
• Ability to track and manage 200+ SEO keywords
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Ability to work within the marketing department and provide other assistance with writing and content for web postings and blogs.