Digital Marketing Specialist

작업 내용

Job Description:

We are looking for an expert willing to work with a startup, well versed with SEO, SMM, SMO, On-page Optimization, Off-page, Social Media Campaign Management, Mobile SEO, Google Analytics, Keyword planning & targeting to generate B2B leads for our organization.

Responsibilities:

Keyword Research: Experience with tools like Word Tracker, Keyword

Discovery, Google Adwords Keyword Tool

Track and report competitor marketing activities as well as stats on a weekly basis.

Be responsible for achieving leads and traffic targets across various online vehicles such as Google, Facebook, and Emailers

Achieve ROI targets and drive ongoing improvement for the same through rigorous testing and optimization.

Ongoing analytics for Landing page optimization and testing to improve the conversion of online campaigns on Search, and Display

Ongoing reporting on relevant metrics and status of action items.

Strategize Execute and Manage Search Engine Optimization (SEO), Link

Building and Internet Marketing campaigns for high-end clients.

Quora topic updates.

Research and strategize using Google Analytics.

Reporting: Monitor and administer different analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals

Social media postings with relevant content for the brand.

Social Media Updates on Facebook, LinkedIn, Twitter, Instagram, YouTube, Slideshare.

Help to socialize & promote marketing content in-line with the targeted audience (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Implement link building campaigns in coordination with client SEO goals

Execution of content strategies via social media platforms in coordination with SEO goals.

Willing to take ownership of projects and be accountable to the ultimate success of each project / campaign.

Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis.

Desired Candidate Profile:

Prefer candidates with 2 year SEO experience.

Experience with various marketing tools including Word Tracker,

Keyword Discovery, Google Adwords Keyword Tool etc.

Knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.)

Is a strong strategist/tactician. Has current knowledge of latest industry trends with Google, Yahoo, MSN, etc.

Hands on experience with HTML and CSS.

Good understanding of scripts and coding languages like Javascript, ASP, PHP, Cold Fusion, ASPX and JSP would be a plus.

Web Analytical skills including ability to monitor traffic, understand click through and select relative data for analyzing future action.

Highly Proficient in English Writing and Speaking Skills.

Quantitative skills including the ability to monitor budgets, understand return on investment and select relative data for analyzing future action.

Strong execution and implementation skills.

Content writing and image writing ability a big plus.

Key Skills:

SEO, SEM, Social Media Campaigns, Keyword Research, Internet Marketing, Content Writing, Google Analytics, web development, PHP, creative writing, blogger, WordPress, On page Optimization, Off page, SMO, SMM