Personal Banker

작업 내용

Location :[- Over all Madhya Pradesh

Maintain Daily Sales Report

• CH 106 and CH 104 Calling

• Structured bundled offering of Products and

Services to the customer within the defined time

line

• Ensure quality new acquisition on SA and CA for

Resident/Non Resident

• Walk Ins
• Portfolio
• Referrals

Friends

Associates

Family members

• Attrition control

Includes persuading the customer to

continue and if required renew FDs

Deepen by cross selling sticky

products like Demat, Bill Pay, Advisory.

Ensure quality of relationship while

flagging. Should be capable of

maintaining eligibility

Regular customer contact to establish

needs of the customer and

opportunities to cross-sell

Monitor large amount movements and

account closure from the deposit

accounts and ensure that customer

does not attrite

Ensure that the marketing analytics list

on possible attrite, is called and retained

• Penetration of Saving Accounts on non liability customers

• Propagate the benefits of not being on DNC registration

list in case a non-portfolio customer opts for it

• Utilizing the sales resources (BDR/COEX) for optimal sales

support

• Penetration of FD to unique customers

• Using Data-mine for cross-selling

• Sales of various Credit Cards

• Activation
• Pitch for enhancement of limits
• Promote active usage of credit cards

Ensure that the customer avails of add-

on card for his family members

• Sales of Third Party Products to the customers

• MF/Insurance/RBI Bonds
• Ensure that requisite certifications are done

(NISM V-A)

• Sales of Asset Products

• Disseminating product information

• Activation: To ensure that all accounts savings and current

account (non ABM branches) opened in the month are

activated as per product definition at the end of the next

month. All such accounts to maintain more than the

required AMB

• Activation of LTD a/cs: To ensure that all LTD accounts are

activated and remain in the same state month on month.

• Maintain the list of active and inactive customers

for both CA and SB and engage with the

customers for balance build up and cross sell.

• Calling of customers who have not transacted

and know the reasons.

• Escalate to BM / Product on any change in market

situation / threat from competition due to which

customers have stopped operations.

• Corporate Salary: Calling on customers who transfer their

salary a/cs to other banks immediately on credit

• To ensure such customers are engaged and

brought back to bank fold

• To cross sell loan products with other banks for

which such transfer may take place

• To cross sell investments to such customers by

which they will tend to maintain balances

• Calling on Large Value Attrition:

• Customers who have attrited over a certain value

(as defined by product) for both savings and

current accounts to be called and reasons

ascertained

• To impress upon customers to make us the

primary bankers and ensure that all funds are

retained.

• Enhancing customer wallet size

• Ensuring that customers make us their primary

bank

Knowing about where all the customer

is currently banking and moving him to

our Bank

Ensuring that customer scope is done

and products targeted accordingly

Sales to family members and associates

(all network)

• Attrition control of customers

• Includes persuading the customer to continue

and if required renew FD’s

• Monitor large amount movements / account

closure from the deposit accounts and ensure

that customer does not attrite

• Ensure that the marketing analytics list on

possible attrite, is called and retained

Managing Classic Portfolio

• Manage the benchmark no. of customers in the portfolio

• Extend Classic benefits to customers basis identification in

eligibility lists/ LTR

• Ensure that individual customers are grouped and

Customer To Group (CTG) Ratio is maintained on the

portfolio

• By grouping them with their family members who already

hold accounts with us

• By grouping them with their family members post selling

liability products to the family members, if they do not

have banking relationship with us

• Ensure that optimal levels of Income generating Product

Group Holding (IPH) is reached

• Ensure that within each customer group a minimum

number of stipulated Income Generating products are

sold

• Ensure that the Customer Group profitability is achieved

• Manage Band 1 and 2 customers and ensure that they are

moved to Band 3 and above

• Enhance Values within each of the customer groups

• Online updation of CRMNext at every stage of customer

contact on the portfolio

• Proactively raising the eligible customers to the classic

portfolio within the prescribed product product

programme

• Ensure that all classic customers within the portfolio are

contacted

• Usage of APT and data in CRM for effective call planning

and review with BH / PBA(Pre call planning and post call

review )

• Detailed updation of interaction to be captured in CRM ,

Tasks/ leads to be created , profiler to be updated on same

day of interaction.

Achievement of income plans and

other benchmarks within portfolio

• Ensure that income plans for the month and year are duly

met across products

• Achieving of portfolio level benchmarks of and IPH

• Income product to be sold to each group of the portfolio

in the year

• Ensure that the benchmark sales per month is met

• Usage of netbanking / Mobile banking , Billpay , RDFD

penetration benchmark to be met

• CEP to be met as per cycle

• All customers to have valid mobile and email addressRoles and Responsibilities

Mail your resume :- Ruksana.sayyad@rekrutindia.com

Contact or whatsapp :- 8454085598