Senior Analyst - Market Mix Modeling (Immediate Joiners required)

작업 내용

Roles and responsibilities

• Act as a lead analyst on various data analytics projects aiding strategic decision making for Fortune 500 / FTSE 100 companies, Blue Chip Consulting Firms and Global Financial Services companies
• Understand the client objectives, and work with the PL to design the analytical solution/framework. Be able to translate the client objectives / analytical plan into clear deliverables with associated priorities and constraints
• Collect/Organize/Prepare/Manage data for the analysis and conduct quality checks
• Explore and implement various statistical and analytical techniques (including machine learning) like linear/non-linear Regression, Decision Trees, Segmentation, time series forecasting as well as machine learning algorithms like Random Forest, SVM, ANN, etc.
• Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to junior analysts to ensure an error free output
• Aid in decision making related to client management, and also be able to take client calls relatively independently
• Support the project leads in managing small teams of 2-3 analysts, independently set targets and communicate to team members
• Be able to succinctly visualize the findings through a PPT, a BI dashboard (Tableau, Qlikview, etc.) and highlight the key takeaways from a business perspective
• Discuss queries/certain sections of deliverable report over client calls or video conferences

Most Important Requirements:

• Superior problem solving abilities and strong analytical thinking
• Desire to work in a fast paced, challenging environment where you need to push yourself all the time
• Excellent communication skills, both written and verbal
• Solution orientation and self-drive

Ideal Candidate

• 2-5 years of relevant experience in Marketing Analytics / MR.
• Experience in managing, cleaning and analysis of large datasets using statistical packages like SAS, R, Python, etc.
• Experience in data management using SQL queries on tools like Access/ SQL Server
• Experience of handling small teams of 2-3 analysts
• Experience in handling client calls and client management

Other Skills

• Excellent communication skills (both written and oral)
• Project management
• MS Excel, SAS, SPSS, R and Python
• SQL Server, MS Access, Oracle, VB/VBA, Excel Macro Programming