Senior Associate, Brand Marketing

작업 내용

JOB TITLE: – SENIOR ASSOCIATE, BRAND MARKETING

LOCATION: MUMBAI

OUR STORY:

JioSaavn is South Asia’s leading audio streaming service to access, discover, and listen to favourite songs & Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don’t just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc.

Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we’d love to hear from you.

ROLE:

We’re looking for a rockstar to join the band! More specifically, we are looking for a

Content Marketer to join the JioSaavn for Brands team that’s on a journey to carve the

digital audio ecosystem. Responsible for building awareness & scaling adoption for

JioSaavn’s advertising business, the content marketing efforts will be targeted towards

JioSaavn’s brand and agency partners. The role is an outstanding opportunity to become immersed in the advertising side of the digital audio streaming industry.

If you are a highly motivated, passionate and self-driven person who is willing to dive

into an environment of systematic chaos, we can’t wait to meet you

Here’s the deal: The three key commandments.

• Communication: Be a pro at talking the talk. Craft cool stories that hit home with our partners
• Execution: No half-baked plans. Dive in, make things happen, and make ’em awesome.
• Amplification: Turn up the volume! Make JioSaavn the talk of the town in advertising

RESPONSIBILITIES:

• Focus Area: JioSaavn for Brands B2B Content Marketing
• Develop a robust content marketing strategy to target brand marketers and agencies.
• Ensure consistency in messaging and brand voice in all communication materials.
• Increase inbound organic traffic, engagement, and conversion across owned channels such as websites, social media, and email as well as paid channels
• Create and lead end-to-end development of a deep repository of engaging content—including blogs, eBooks, reports, case studies, infographics, presentations, sponsored articles, emailers, social media posts, and more.
• Research, test, and optimize content marketing strategy (personas, channels, calls-to-action, content type, distribution) to determine the most successful engagement formulas that maximize impact and exceed benchmarks over time.
• Measure and report on the impact of content across the full funnel. Analyse content performance & use insights to produce better content.
• Drive implementation of content management and distribution software
• Identify the latest trends in content marketing materials, platforms, and technology.

1. Content Creation and Management:

• Develop and execute engaging marketing content across various platforms.
• Ensure consistency in messaging and brand voice in all communication materials.

2. Social Media Expertise:

• Oversee and implement social media strategies to amplify brand presence.
• Monitor and analyse social media trends, keeping our content relevant and engaging.

3. Community Building:

• Cultivate and nurture a vibrant community around our brand.
• Develop strategies to enhance customer engagement and loyalty.

4. Media Management:

• Implement and optimize media plans to reach target audiences effectively.
• Collaborate with creative teams to produce visually appealing and impactful media assets

5. Sponsorship and Collaborative Initiatives:

• Identify and pursue strategic partnerships and sponsorship opportunities.
• Plan and execute collaborative initiatives to broaden our reach and impact.

6. Online and Offline PR:

• Develop and implement comprehensive PR strategies for both online and offline channels.
• Build and maintain relationships with key media contacts to secure coverage.

7. Event Management:

• Plan and execute engaging events to promote brand awareness and foster community connections.
• Coordinate logistics, from concept development to post-event analysis.

8. Marketing Excellence:

• Showcase achievements, recognition for strategic prowess, creativity, and campaign effectiveness.
• Position requisition as vital for sustaining and elevating marketing standards.
• Emphasize the need for the new role to contribute to ongoing excellence and competitive advantage

REQUIREMENTS:

• You should have at least 2-3 years of proven experience in marketing communications, social media, community building, and event management.
• You should have exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our customers & industry
• You should be proficient in both online and offline PR strategies
• You must have an understanding of the digital marketing ecosystem.
• A good understanding of platforms including LinkedIn, Facebook, Instagram & Google to drive content initiatives
• A good sense of design to oversee the production of creative assets
• The ability to independently manage multiple projects simultaneously and prioritize responsibilities will be an added advantage

BENEFITS AND PERKS:

At JioSaavn, we blur work and play. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.