SEO Executive

작업 내용

We are looking for an SEO executive to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.



Responsibilities



Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns



Track, report, and analyze website analytics and PPC initiatives and campaigns



Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.



Optimize copy and landing pages for search engine marketing



Perform ongoing keyword discovery, expansion and optimization



Research and implement search engine optimization recommendations



Research and analyze competitor advertising links



Develop and implement link building strategy



Work with the development team to ensure SEO best practices are properly implemented on newly developed code



Work with editorial and marketing teams to drive SEO in content creation and content programming



Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.



Requirements



The candidates should have an experience between 0-1 years.



Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.



Solid understanding of performance marketing, conversion, and online customer acquisition



In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)



Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)



Experience with A/B and multivariate experiments



Working knowledge of HTML, CSS, and JavaScript development and constraints



Knowledge of ranking factors and search engine algorithms



Up-to-date with the latest trends and best practices in SEO and SEM



BS/MS degree in a quantitative, test-driven field