Manager - Market Access

Role Purpose:

This role’s primary purpose is to significantly improve access of Pfizer therapies in India Market.

• Designing and detailing the Market Access Plan for Pfizer therapies in India and neighboring countries under India Market

• Work with stakeholders in India commercial, Access, Finance, Policy, Compliance, Legal, Regulatory, Medical, Supply Chain and global H&V functions in validating, creating detailed strategy and implementation plans targeting access improvement in private and public segments.

• Develop innovative access improvement models by surveying the landscape for new partnerships, and channel development

• Identify access hurdles along the patient journey from incidence till treatment and adherence, and determine deep patient insights on the hurdles. Ideate approaches to remove such hurdles and improve access.

• Develop and submit proposals, obtain approvals, implement access plans with an end to end accountability, define project plan, and key success factors

• Measure, and analyze, report and improve the impact of access solutions implemented.

This is an individual contributor and will report to the PATIENT HEALTH AND IMPACT LEAD, INDIA

Responsibilities:

Strategic –Develops strategies and innovative models to improve multifold access of Pfizer therapies in India.

Responsible for primary research or validation of information in understanding deep insights into thepatient journey for key brands, to determine major hurdles limiting major access.

Ideates, creates strategies, and executes innovative projects in conjunction with brand teams and cross functional stakeholders to overcome such hurdles and improve access.

Works with the Pricing team in creating new payor partnerships, or out of pocket access improvements

Works with the Patient Support Program team to improve number of patients on PSP as well as the patient experience.

Researches technologies or opportunities in order to leverage for improving access to patients.

Design innovative models and explore scope for outcome-based payment models / HEOR driven models / value based to maximize access

Works with financing organizations (e.g., key health insurance, NBFC) to improve access or implement projects

Operational –Implements the strategies, while working on operational elements such as price approvals, patient journey maps, stakeholders maps, influencer maps, and internal documentation.

Ensures that projects are executed on time

Understand market access plan framework, and create access plans for core brands.

Presents the market access plans to Senior leadership

Tracks execution and creates dashboards for projects

Works with brand teams, and access teams to create or validate patient journey maps and understand or validate deep insights for access hurdles.

Digital –Leverage technology to improve access, and implement or provide analytical, business, and compliance insights for access initiatives.

Leverages artificial intelligence, machine learning, blockchain, fintech and other emerging technologies to improve access such as awareness, early or correct diagnosis and adherence.

People Management –Collaborates with cross functional team, internal and external stakeholders.

Highly collaborative with brand teams, pricing, patient support, compliance, legal, and finance, supply chain and medical functions.

Interacts and Presents to health and value partners across region and global to represent access projects for India market.

Able to influence above stakeholders to showcase the need to invest in projects, and convince them on how access shall improve multifold.

Able to influence above stakeholders to prioritize responses or resources for access projects.

Compliance –Ensures all patient journey information, and program creation and implementation is in adherence to internal policies and compliance guidelines.

Demonstrates “courage” to ideate, convince stakeholders, and execute innovative access improvement projects keeping the patient at the center and creating “equity” for all by reducing healthcare disparities.

Ensures that deep rooted patient insights are obtained accurately while not contacting patients directly, and creating moments of “joy” for HCP’s or those surveyed.

Organizational Relationships:

External:

• High-Mid level stakeholders in Central & State Government, Health Secretaries, Board of Health, National Pharmaceutical Pricing Authority

• High-Mid level stakeholders in non-banking financial organizations, NGO’s, Industry groups or associations, Think tanks, private and Govt. hospitals and key health insurance companies

• Healthcare startups and other pharma / diagnostic players

Internal

• Stakeholders in Patient Health and Value, and Access Functions

• Global Pricing and Market Access CoE

• In market Sales and Marketing teams, Communication & Policy, Finance, Legal, Compliance, Medical, Regulatory, Supply Chain

BASIC QUALIFICATIONS

• MBA/ Masters Degree with 5 -10 yrs of experience in a consulting firm, or Pharma Company and with preferably about 2 years in a market access role, or in a development consulting firm or in Industry Bodies

• Knowledge of Indian Healthcare system including health policy & pharmaceutical industry dynamics and strong know-how of India Pharma Market

• Understanding of business models of industries outside of pharma viz. banking, micro-financing, hospitals & insurance

• Exposure to build and implement contracting strategies and innovative partnership and access models

• Experience in strategy development and / or interaction with senior leadership / clients

• Ability to lead cross functional teams and to partner with internal and external stakeholders

• Strong communication skills to interact with senior leadership.

• Ability to work independently; self starter to drive value creation.

Relevant Experience

Marketing

Strategy

Medical

Health Economics

Public Administration

#LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.