Mgr - Digital Analytics ( Adobe Analytics )

Job content

Required skills:

Good working knowledge of the Google Analytics Suite (360, Tag Manager, Big Query) settings

and administration, including native integrations with other Google products such as

Ads/Campaign Manager

Understands clearly how to configure profiles and views, including goals, filters and other Google

Analytics functionality

Understands configuration for custom metrics and dimensions/custom variables / advanced ecommerce

Has a solid understanding of implementing event tracking (using Google Tag Manager / Adobe

Analytics DTM) and how this can be used effectively

Ability to quickly understand the business context and apply core digital analytics concepts to

generate insights & recommendations and provide business solutions.

Manage end-to-end digital performance tracking, including the planning, coordination,

implementation and maintenance of the required digital marketing and audience analytics tools

Report back to the business on key insights around digital marketing attribution, website & app

trends and identifying conversion rate improvement opportunities

Thorough knowledge and understanding of analytical use cases such as product recommendation

engine, personalised targeting, marketing automation, Path to Purchase, Customer

Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.

Work experience on Social Media Analytics would be a great advantage and would help to

integrate the actions in digital space effectively

Deep domain expertise, understanding of current & future trends and best practices in digital

marketing analytics

Tools and Technologies

Google Analytics 360 / Adobe Omniture

Google Tag Manager / Adobe Analytics DTM

Google Ad/Campaign Manager

Google BigQuery and Data Studio

SalesForce Marketing Cloud & CRM

Visualization tools such as Tableau, Power BI, Einstein Analytics

Python, R, SQL and Excel