Mindshare | Social Media Manager

Mindshare, India

Social Media - Manager


Overview of job

Mindshare is seeking a social media manager with 4-5 year of work experience who would be responsible for construction social strategy for brands which include page management & influencer marketing.

Reporting of the role:

This role reports to the – Sr Business Director

3 best things about the job:

Get to work on biggest brands:

• A role where there are no limits to good ideas
• A client that supports and encourages innovative and exciting work
• Learn from the best in the business if you are willing to go over and above regular work

In three months:

• You would be leading the conversations with the client.
• Total understanding of the various agency functions
• Adapt to the client requirements & timelines given and efficiently deliver on the same

In six months:

• You will be responsible for pitching to the existing clients apart from the ongoing work
• Establish good relations with the Client, media houses and internal Group M agencies and partners

In 12 months:

• Independently work on the client requirements along with recommendations
• Learning and experience across traditional, digital, on-ground and branded content planning
• Worked on end to end award-winning solutions
• Train and mentor new recruits

What your day job looks like:

• Plan and execute social media campaigns.
• Coordinate with internal and external stakeholders for creatives, content and copies.
• Interact with the client for briefs, approvals and feedbacks
• Influencer marketing – Tap on opportunities with existing and new set of clients and pitch them ideas.
• Keep a tap on relevant trending topics to suggest real-time social media posts and content around the same.
• Reporting and responding to queries on brands social media pages

What you will need:

• Experience in handling content marketing is a must.
• Domain expertise of all social media platforms from content creation to planning to the page management
• Deep knowledge and experience with multiple communication channels and their role in
• brand marketing
• Communication Development: Working closely with agency partners to create compelling
• consumer communication backed by strong insights.
• Develop the go-to-market digital plan, owning the entire India digital marketing budget and
• deciding on the optimum spend allocation to deliver the agreed business goals.
• Responsible for driving Innovation, Engagement across all social media platforms.
• Monitor performance of each platform; identify and implement opportunities for improvement.
• Ability to build huge people network/ increase the traffic or fans on social media profile pages.
• SPOC for managing relationships with Social/Content Marketing agencies
• Prior knowledge in influencer marketing is a must.
• Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key tasks.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.