ORM Specialist (Experience in Sprinklr tool)

☞ EvolutionCo Digital Interactive Consultancy Pvt Ltd

View: 111

Update day: 06-05-2024

Location: Greater Noida Uttar Pradesh Noida Delhi Union Territories Mumbai Maharashtra

Category: Marketing / PR

Industry: Film Music Entertainment

Position: Outside Consultant

Job type: Full Time, Permanent

Salary: ₹ 1,50,000 - 2,50,000 P.A.

Experience: 1 - 2 years

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Job content

Roles and Responsibilities


  • Be responsible for tracking and analysis of reputation factors and coaching accounts to successful management of their online reputation via Sprinklr Tool.
  • Understand client goals, create and execute strategies to exceed defined goals
  • Be responsible for all regular (and ad hoc) reporting and analysis providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
  • Monitor the social accounts across the web. Monitoring will be done through a tool as well as manually
  • Communicate with the target audience online and educate the individual about what the brand offers
  • Make the brand experience better for a user who seems dissatisfied
  • Ensure the TAT expected by the client is maintained
  • Acknowledging compliments & showcasing the same on brand social media pages
  • Handle response management through a social media listening tool
  • Share the brand comments real-time with the brand managers
  • Give a way forward strategy and providing a new direction to the brand for making the consumer experience better and work with leadership to explain and modify strategic plans
  • Benchmark our brand against competition on the same metrics
  • Responsible for hands on interaction within social media sites such as Facebook, twitter etc and with off-site social properties other people blogs, other company Facebook fan pages, forums etc
  • Responsible for understanding, analysing, measuring and reporting of brand health and sentiment.
  • In-depth understanding of Social Listening and Keyword based Listening.
  • Responsible for response management on clients behalf
  • Responsible for reporting on qualitative insights gather for clients
  • Creating monthly reports

Desired Candidate Profile


  • B.A. Any Stream
  • Certification in ORM/REputation Management
  • Have in depth understanding of social media, online reputation, analytics
  • Have worked on ORM tools in the past like Sprinklr (primarily), Sprout Social, Social Studio, Meltwater, etc.
  • Have the ability and demeanour to manage a minimum of three clients at a time.
  • Have an in-depth understanding of Social Listening and ORM activities.
  • Have experience in making presentations.
  • Have excellent problem-solving and analytical skills and impeccable business judgement.
  • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
  • Have an appetite for Risk and should be a strong decision maker.
  • Have past experience of developing strategies to maintain a healthy brand reputation.
  • Have a keen eye for detail and have a perfectionist attitude.
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Deadline: 20-06-2024

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