Product Market Analyst

View: 101

Update day: 06-05-2024

Location: Pune Maharashtra

Category: Other

Industry: Education Training

Position: Other

Job type: Full Time, Permanent

Experience: 4 - 5 years

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Job content

Role & Responsibilities:

Develop product positioning and messaging that differentiates our products in the market ensure positioning is consistently filtered through all channels of communications - internal & external
Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
Sales enablement communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Create product content (e.g. sales enablement documentation, case studies, product videos, ROI, Competitor comparison matrices, website copy, blog posts, forum responses) to articulate the benefit s of our products and to support demand generation campaigns and sales cycles.
Product launch plan the launch of new products and releases and manage the cross- functional implementation of the plan
Support execution of product launch plans for new products, working closely with product, sales, support, and the rest of the marketing team.
Demand Generation Collaterals – support and work with other marketing units on lead generation activities, including trade shows, email campaigns, etc., with messaging and campaign assets (Whitepapers, Solution guides, infographics, etc.) and ensure sales has appropriate follow up materials to execute on leads
Speak and present both internally and externally to promote the story of our product.

Skills

Some prior experience in market research, competitive intelligence and/or business research and analysis required
Excellent analytical skills and ability to translate complex findings into meaningful insight
Excellent communication (written and verbal) and presentation skills
Experience and comfort working cross functionally with sales, marketing, product, customer success, and leadership
Passionate and proactive: a driven, self-starter who can work independently and as part of a team.
Strategic thinker and ability to assess the holistic impact of potential trends to the business
Experience in using software including Excel, Salesforce, Tableau and/or Gainsight to build meaningful reports and analyze large amounts of data

Qualification:

4+ years of relevant working experience in B2B product marketing, go-to-market or marketing research
Minimum Degree Requirements: Bachelor’s degree in engineering or related fields.

Preferred Degree Requirements: Masters and certifications

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