Digital Marketing Specialist

☞ My Wedding Palette

Ver: 101

Dia de atualização: 26-05-2024

Localização: Thane Maharashtra

Categoria: Marketing / PR Vendas

Indústria: Internet Marketplace Platforms

Posição: Entry level

Tipo de empregos: Full-time

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Conteúdo do emprego

Title: Digital Marketer

Location: [Mumbai, Thane, Maharashtra]

About My Wedding Palette:

My Wedding Palette is an innovative AI-powered wedding planning platform that simplifies and enhances the wedding planning experience for couples across India. Our mission is to make dream weddings accessible and stress-free with the power of technology. We are looking for a creative and results-driven Digital Marketer to join our team and help us expand our digital footprint and drive more value through online content.

Job Description:

As a Digital Marketer at My Wedding Palette, you will be responsible for developing, implementing, and managing marketing campaigns that promote our services and products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Responsibilities:

  • Develop and execute digital marketing plans that include SEO/SEM, email, social media, and display advertising and Google Ads campaigns.
  • Design, build, and maintain our social media presence across all digital channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance analysis to drive quality traffic and conversions.
  • Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

    • Qualifications:

  • Bachelor’s degree in marketing or a related field.
  • Proven working experience in digital marketing, particularly within the industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

    • Benefits:

  • Competitive salary and performance incentives.
  • Opportunities for professional growth and development.
  • Flexible working hours and the option to work remotely.
  • A collaborative and dynamic work environment where your ideas and contributions make a real impact.

    • How to Apply:

    Are you ready to help us grow and make an impact in the wedding industry? If you are passionate about digital marketing and have a track record of success, we would love to hear from you. Please send your resume and a brief cover letter to [mwp@myweddingpalette.com].

    Join us in transforming how weddings are planned!

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    Data limite: 10-07-2024

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