Senior Manager - Research & Insights, Mumbai

Senior Manager - Research & Insights, Mumbai

Job Description

Position Name :Sr. Manager- Research & Insights

Reporting to :Director - Marketing

Location:Corporate Office, Mumbai

About the Company:

Kimberly-Clark Corporation (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. KC has a strong heritage of innovation having invented 5 of the 8 categories it competes and having continuous operations for more than 147 years. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them.

• Achieving $18.5 billion in sales and $3.3 Bn in Operating Profit in 2018.

• More than 40,000 Employees Worldwide and Operations in 34 countries.

• Recognized Globally for it’s commitment to Environment Sustainability & Diversity.

Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. In 2019, we generated 52 percent of our net sales in North America and 48 percent in international markets.

K-C organizes itself into two main businesses: (a) Consumer; (b) Professional;

Consumer: With brands like Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend, Kimberly-Clark holds the No. 1 or No. 2 brand share in more than 80 countries.

K-C Professional (KCP): KCP is well known in the marketplace as a leader of distinctive products for the washroom, with trusted brands such as Kleenex, Scott and Kimcare. KCP is also a leader in the Industrial and Scientific Wiping segments with well-known brands Wypall and Kimtech. KCP also supplies manufacturing companies with a wide range of safety products under the Kleenguard brand – including apparel, gloves, respiratory, eye and hearing protection.

What we will offer:

An opportunity to enable exciting, mission-critical initiatives: Facilitate exciting, crucial missions with tangible top and bottom-line impact. Get things done by collaborating with country operating teams. Roll-up your sleeves to show the way in tackling challenges, when required. Use your sharp, analytical instincts and deep functional knowledge to problem-solve! Bring your collaborative style, maturity and self-belief / confidence to make people ‘believe in the cause’ and execute flawlessly.

A transformational experience:Kimberly-Clark is a winning company. Be it marketing, sales, finance, supply chain or HR, our winning teams ensure we stay at the forefront of exciting changes: new channels, disruptions in traditional ways of marketing, ‘smart’ operations… We will provide you with the landscape. You paint it with your business savvy, energy and attitude. A chance to collaborate cross-functionally, add value to the business and enrich yourself from the experience. No matter where you decide to go in future, this role is guaranteed to step-change both your business acumen and develop your leadership traits.

Position Summary

This role is a key catalyst to support the India growth strategy of 3x growth in 3 years and set the foundation for a Billion Dollar company in 10 years. This role will be a key change agent by in 2 different ways : 1. Rooting all our business decisions back to the consumer by focusing on consumer insights ; 2. Leading the transformation to a digital first marketing organization by focusing on analytics and e commerce & digital tools.

Key Accountabilities

Build a “Best in class” future-ready insights & analytics function aligned with transformation agenda of the organisation

Putting together a vision and bringing it to life with established and well-defined processes, managing resources in the most effective way and creating capabilities/skills to sustain a competitive advantage to achieve disproportionate growth in the marketplace

Building functional capabilities by engaging with sector leads, global and regional insights leads and working with agency partners to drive thought-leadership by identifying new and better techniques to uncover insights – especially to succeed in an rapidly emerging digital-first ecosystem

Be the champion of consumer insights needs across the organization

Hire, coach and develop a team that is ready for embracing bigger challenges and roles

Nurture a “Consumer first” culture to take insights-centric and data-backed decisions

Drive an insights-driven strategic growth plan for discovering the right path for long-term growth

Help the organisation discover growth opportunities which are rooted on cultural consumer insights

Set up processes that will enable us to constantly stay connected with consumers to identify emerging consumer trends/needs

Create a network of agency partners & specialists to help deliver on the insights requirements.

Drive the insighting process in the digital world

• Consumer journeys on e-commerce

• Consumer segmentation & cohorts off platform

• Lead Analytics driven insighting to understand consumer behaviour

Steer innovation and campaign development anchored in clear insights

• Establish a mechanism for unearthing consumer insights for creating & testing the innovation pipeline.

• Establish an agile and effective consumer engagement mechanism to create disruptive campaigns that help drive conversion across the purchase funnel

Design an effective measurement mechanism to monitor business and brand performance on critical KPIs

• Leverage internal data/continuous monitoring tools to ensure that we are on track to deliver business goals

• Identify new & innovative ways of testing our consumer concepts & ideas leveraging digital tools

• Promote application of analytics to make the right investment decisions to maximize impact and ROI

Qualifications & Experience

• Strategic and analytical skills: A broad-based strategic thinker with exceptional intellect who is skilled in analyzing/diagnosing brand and portfolio issues and development and injecting the consumer first thinking into the process.

• Consumer rooted Innovation & Thinking : The candidate must be a champion for consumer thinking & have experience in product innovation and should be adept at leading insighing for the process for both short-term and long term innovation

• Digital first marketing: The candidate must have had experience on working on brands on the digital platforms – understanding of the medium is essential.

• Visible Leadership: Leading and evolving the marketing capability over time will require consultative and visible leadership. Partnering and working effectively across functional and within the organizational matrix is imperative. Opened minded and brings proven success in leading and influencing cross-functional initiatives.

• At least 11 to 13 years of progressive experience in FMCG brand / consumer tech / digital agency consumer research & analytics ideally grounded with one or more industry leading marketing academies.

• At least 3 to 4 years in a leadership position ( on either client or agency side)

• Experience working collaboratively in Global-Regional-Local Matrix, and across multifunctional teams.

• Have a track record to build strong team and organizational capability building

• Win from Behind mindset

• Should have working knowledge of :

• Concept & Advertising Testing

• Consumer Panel studies

• Brand health studies

• Consumer path to purchase – online & offline

• Analytics & ROI tools

• E commerce insighting & research tools.

Best-fit behavioral traits

• Practical problem-solver: Gets in-the-weeds, as well as thinks strategically to problem-solve

• Business sense and judgment: Able to view problems through the lens of practicality.

• Passion for building capability enjoys championing new ways of working and building the skills of others

• Learning Agility: quickly learn and internalize new ways of working to facilitate a team to deliver their best. Capable of quickly learning new products and technologies.

• Mature: Authentic, highly collaborative and able to motivate across levels

• Ambitious, but with a down-to-earth attitude

• Supreme determination: a can-do attitude, willing to roll-up sleeves and show the way.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

India - Mumbai

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time