Social Media Marketing Specialist

☞ KG Invicta Services (KGiS)

Ver: 103

Dia de atualização: 23-05-2024

Localização: Coimbatore Tamil Nadu

Categoria: Marketing / PR Vendas

Indústria: Outsourcing Offshoring Consulting

Posição: Associate

Tipo de empregos: Temporary

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Conteúdo do emprego

About Us

KG Invicta Services Pvt Ltd (KGiS) is a part of $750M KG Group of Companies, a premier industrial group in South India, with 80+ years of multi-vertical focus. KGiS is a leading Business Process Management (BPM) company serving the global market since 1994.

Position Overview

SMM / PPC will be responsible for developing and implementing effective social media strategies to increase brand awareness, drive engagement, and generate leads for our company. They manage the company’s social accounts, develop social media strategies, and create social content and ad campaigns.

Responsibilities

 Social channel management: managing the company’s presence on various social networks, such as Facebook, Instagram, Twitter, and LinkedIn

 Content curation: sourcing or creating content that is engaging, relevant, and in line with the brand image

 Community management: responding to comments from followers or customers on owned channels to build relationships and foster engagement

 Monitoring and analytics: tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences

 Campaign planning and execution: devising campaigns that promote product launches or seasonal sales events on social platforms; playing a pivotal role in developing social media strategies for growth

 Plan and form effective paid search strategies. Run and optimize different PPC (Pay per click) campaigns.

 Manage ad accounts on multiple platforms like Google Ads, Bing, etc.

 Content creation: developing creative ideas which engage followers on multiple social media channels; creating original content (e.g., graphics, videos) for each platform

 channel optimization: using various social media management tools to ensure posts are optimized for maximum reach; regularly testing new strategies for community engagement

Requirements

 Bachelor’s degree in marketing, communications, or a related field.

 Proven work experience as a Social Media Marketing Specialist or similar role.

 In-depth knowledge of social media platforms, trends, and best practices.

 Proficiency in using social media management tools, analytics platforms, and content creation/editing software.

 Strong copywriting and content creation skills with an eye for visual aesthetics.

 Excellent communication and interpersonal skills.

 Ability to work independently, prioritizes tasks, and meet deadlines.

 Analytical mind-set with the ability to interpret data and make data-driven decisions.

 Familiarity with PPC and online marketing concepts is a plus.

 A portfolio or examples of previous social media marketing campaigns is highly desirable.

 We offer a competitive salary and benefits package, a collaborative work environment, and opportunities for growth and professional development.
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Data limite: 07-07-2024

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