Specialist - Performance Marketing

Location:Noida, India

Department - WileyNXT Marketing

At Wiley, we welcome you for who you are, the background you bring, and embrace individuals who get excited about learning whether online or by book. Learning is for everyone, and so is our workplace. Bring your experiences, your perspectives, and your passion. It is in our differences that we empower the way the world learns.

How you will make an impact:

• Campaign Management & Optimization of Google Search Ads, Social & Performance marketing channels, and work with the agency to optimize campaigns on Digital Media (Paid Social, Display, Programmatic, & Video) & database marketing (primarily email, push notification & SMS).
• Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels. Measure and report performance & growth a monthly basis.
• Curate campaign insights from FB Ads, LinkedIn Ads, Google Analytics & Google Ads on customer segmentation and journey.
• Drive SEO initiatives with the agency and ensure growth of organic traffic and revenue.
• Owns the website forms and landing pages to achieve performance marketing goals.
• Validate optimization hypotheses through periodic A/B testing.
• Drive continuous improvement and optimization through campaign experimentation, conversion rate optimization, retention, and re-engagement initiatives.
• Track weekly and monthly reporting of channel metrics, goals, and other KPIs.
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

We are looking for people who:

• Have minimum 3 - 7 years of experience in Campaign Management

• Have demonstrable experience in leading and managing PPC marketing, social and display advertising.
• Have a deep understanding of Google ads and Performance Marketing.
• Have a blend of analytical and creative thinking, having excellent attention to detail and business acumen.
• Have willingness to roll up your sleeves and execute as opposed to creating strategies.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance

About Wiley:

We are in one of the most dynamic periods in our history as technology, globalism and economic diversity create far-reaching changes in the world. As a learning business, Wiley makes meaningful contributions to research discovery and lifelong learning by helping organizations achieve their goals and people achieve success from education through their career. We may have been founded over two centuries ago, but our secret to success remains the same: change with the times and adapt to meet the ever-evolving needs of our customers. The company’s headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.

Wiley is an equal opportunity/affirmative action employer. We evaluate qualified applicants and treat all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or based on an individual’s status in any group or class protected by applicable federal, state or local laws.

*When applying, please attach your updated resume/CV to be considered.

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