Senior Analyst

☞ Hotstar

View: 101

Update day: 06-05-2024

Location: Mumbai Suburbs Maharashtra Mumbai

Category: Sales

Industry: Internet

Position: Associate

Job type: Full-time

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Job content

Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019.

Disney+ Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ Originals. We’re looking for the brightest minds to build the future of TV with us.

About The Team

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As the subscriptions business at Disney+ Hotstar increases its scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, you’ll be responsible for analytics behind all user growth initiatives and help monitor and optimize program, channel and communication performance to drive strategic and tactical decision making. In essence, we’re looking at putting in some serious data-driven brains behind our marketing muscle!

Your Key Responsibilities
  • Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs.
  • Develop unsupervised/supervised models to create target segments for multiple marketing campaigns.
  • Develop predictive frameworks based on the customer life cycle to assist in user acquisition.
  • Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives.
  • Coordinate internally to share key learning with other teams and lead to accelerated User growth.
  • Dive deep into campaign performance data to identify opportunities for improvement.
  • Develop strong hypotheses, conduct A/B analytics and make data-based recommendations.
  • Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc.
What To Bring
  • Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics.
  • 4-6 years of professional experience in Business Intelligence/Data Analytics/Modelling. Preferably within a digital business.
  • Demonstrated experience in data modeling, predictive analysis, and expertise in R, SQL, Python.
  • Familiar with digital analytics and clickstream data. Preferably has experience with Mixpanel, Adobe analytics, Appsflyer, Localytics, Appsalar etc.
OUR VALUES
  • We are customer obsessed.
  • We are audacious in vision and action.
  • We encourage honesty and open dialogue.
  • We respect everyone and every point of view.
  • We make objective and data-driven decisions.
  • We believe trust and accountability go hand-in-hand.
  • We invest in each other’s growth.
  • We bring our A-game and nothing else.
  • We take charge and get it done.
THE PERKS
  • The glory. Almost too much responsibility.
  • No dress code. Unlimited leave. A fun-life balance.
  • A ticket on our rocket ship to the moon. ????
Who We Are As An Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Who We Are As a Company

Disney+ Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Disney+ Hotstar. The go-to destination for over 300 million active users who seek anything from award-winning English shows and movies to regional content to live sports. Basically, those that seek everything. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.

#Non-tech
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Deadline: 20-06-2024

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