SEO Executive

☞ Vikash Technologies

View: 102

Update day: 06-05-2024

Location: Lucknow Uttar Pradesh Mumbai Maharashtra

Category: Marketing / PR

Industry: Internet

Position: Search Engine Optimisation /SEO Analyst

Job type: Full Time, Permanent

Experience: 2 - 4 years

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Job content

Designation: SEO Executive

Skill Set:
• SEO (On Page (Product), Off page & Content Optimization)
• Link Building/Link Management
• Market Research & Reports (Google Analytics, Google Search Console)
• Competitor Analysis (Ahrefs, Semrush, Opensite Explorer, Majestic SEO)
• Site Audit Tools (Screaming Frog, Woorank, Similarweb, Spyfu)
• Proven track record of delivering tangible results on visibility, traffic and
conversions.
• Solid understanding of search engine ranking factors, algorithms, site
architectures and strategies.
• Expert in all areas of SEO and SEM including strong technical skills (html,
scripting, programming, site architecture and content management
systems).
• Comfortable coordinating with Designers, Programmers & Content
Writers regarding changes required in the sites.
• Experience in managing relevant SEO and SEM Tools.
• Ability to anticipate or quickly react to ever changing search engine
landscape and algorithms by staying on top of current search engine
news, trends, practice and implement the same
• Ability to utilize social media such as Facebook, Twitter, LinkedIn,
YouTube, Blogs and articles to influence search engine visibility.
• Strong understanding of web analytics and ability to derive meaningful
insights for creation of organic search strategies.
• Excellent Verbal and communication Skills.

Responsibilities:


• Devise, execute and manage search engine optimization (SEO) for digital
assets such as websites, mobile sites, applications, videos and social
media platforms, and drive increased value from search engines.
• Implementing optimized titles, meta tags, internal linking & content
optimization for all website pages.
• Undertake Off-Page activities that include submissions on classifieds,
directories, social bookmarks, forums and reviews.
• Working with the development teams to improve site structure, optimize
page layout, and indexing and rankings.
• Improve Rankings of product on mobile platforms with
Mobile SEO strategies.
• Take full ownership of websites performance in organic search.
• Identifying areas of improvement & opportunities in natural search.
• Strategizing link building and recommendations for upcoming keywords
and business insights.
• Report on the overall SEO health of our key digital assets and
competitions ongoing basis.
• Monitor and report on organic search metrics and analyse trends.
• Generate daily reports with tools like SEM Rush Advanced Web Ranking,
Inspyder, Google webmaster tools or similar Organic tools.
• Needs to optimize Google My Business page (Maps) on daily basis

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Deadline: 20-06-2024

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