Video Marketing Specialist, gCare

Job content

Due to the current health crisis related to COVID-19 and the escalating visa/travel restrictions in place, we’re currently unable to extend offers to anyone who cannot work from India due to lockdown visa/travel restrictions, or other restrictive measures until further notice. Consequently, we will be prioritizing candidates who can start in this location by set date as expected. We’re keeping the situation under review and would adjust our position should the restrictive measures be removed later on.

Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Gurugram, Haryana, India; Mumbai, Maharashtra, India

Minimum qualifications:

• Bachelor’s degree in Marketing, Engineering, Technology, Science, Mathematics, or equivalent practical experience.
• 5 years of experience as a marketing/brand team leader within the consumer/online ad industry.
• Experience in the video media and creative ecosystem, understanding ad-formats, media planning, creative strategy, communication development, measurement, etc.

Preferred qualifications:

• Experience working with cross-functional and global stakeholders across a multicultural and geographically dispersed team.
• Experience with brand strategy, media agencies, digital media solutions and Google’s video ad product suite.
• Communication and stakeholder management skills, with analytical, problem solving, and project management capabilities.
• Knowledge and experience of using/planning digital video advertising.

About The Job

The gTech Customer Experience team (gCare) Media Operations team is a solution-generating force that helps our sales teams and advertisers. In addition to consulting on the customer side, we work with Sales, Product, and Engineering teams within Google to develop tools and services to improve our products based on the needs of our users.

Our vision in gCare is to be seen by our customers and internal stakeholders as trusted experts creating a thriving ads ecosystem driving customer success. Our ’One Video’ service is a line for our partners with an ambition to accelerate video business growth for the region, consolidate all individual service lines that exist today, streamline and execute a seamless end to end video service.

Video Specialists are a team of trusted experts that help clients design and execute their advertising campaign strategies leveraging video solutions from Google. You will interact with clients directly and work very closely with Account Managers/Video Sellers in Media Buying Sales and in-country with the client and agency leads. It is the vision of this team to assist our customers meet their business objective with insights, and delivering campaign excellence every time.

As a Video Marketing Specialist, you will work towards delivering and scaling a media service line for the market. You will support our customers with developing the right advertising strategy on YouTube (via Google Ads) spanning both media and creative components. In collaboration with Sales and other internal partner teams, you will drive business growth from video for the market, while becoming an expert on the product and driving customer success.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video .

Responsibilities

• Understand the advertiser business and provide insights and product-expertise driving YouTube solutions across media and creative. Build engagement using strategic account plans and reviews.
• Develop new solutions based on customer needs and market insights in partnership with internal product, Go-To-Market, scaled teams and vendors. Test, iterate, incubate, and scale these for regional impact.
• Deliver video campaign excellence using a data-driven approach to define: targeting methods, inventory and ad-format choice, creative architecture, digital media optimizations and right measurement. Enable the full value of the advertiser campaign on YouTube.
• Build the annual video servicing strategy in partnership with sales, strategy and vendor teams. Track progress through periodic reviews and stakeholder feedback, and evolve the approach based on emerging requirements.
• Build expertise in Google’s video ad products through formal training and unstructured peer and community knowledge sharing.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .