Assistant Manager - Customer Retention Marketing (CRM)

☞ BookMyShow

看过: 106

更新日: 06-05-2024

位置: Mumbai Maharashtra

类别: 市场/公关

行业: Arts Entertainment Recreation

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工作内容

    Your Profile

    • Play a key role in developing the strategies of owning customer lifecycle and enhance the Lifetime value of the customer through retention marketing initiatives
    • Liaise with business intelligence and data sciences team to comprehend the consumer activity on the platform
    • Liaise with CRM platforms and solution providers to explore new mechanisms and efficient initiatives to increase the LTV of consumers
    • Collaborate with product managers to get product interventions done for facilitating retention and increasing the consumer activities per month
    • Enhance the skills of the team and bring the latest CRM practices on-board to improve the campaigns and team performance.
    • Create strategy for yearly, monthly and weekly strategic & tactical CRM plans.
    • Manage, execute and develop a reporting cadence with various platforms for retention campaigns
    • Manage and execute the Emailer, Push Notification and SMS Campaigns. Explore other platforms for retention marketing initiatives
    • Collaborate with internal stakeholders: Engineering, finance, product, creative, business etc.
    • Collaborate with external stakeholders: Platforms, Vendors, etc.
    • Identify and execute growth projects at the business level to enhance the efficiency of the CRM campaigns through increase the LTV of the consumers
    • Creating CRM partnerships to facilitate a strong loyalty programme for the business

    Your Checklist

    • 6- 7 years of working experience as CRM expert working on consumer retention in brands or CRM agencies.
    • Team handling experience
    • Capability to manage multiple campaigns across Email, App & web Notifications and SMS
    • Should have sound knowledge of data cohorts and insight mining through data analysis
    • Should know: Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App & web re-engagements platforms: CleverTap, Web Engage, etc.
    • Comprehends various forms of attribution, audience profiling and online analytics platforms
    • Well-versed with vendor management & ad-tech platforms
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最后期限: 20-06-2024

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