Digital Marketer

工作内容

Responsibilities:

• Create and implement Marketing plan within budget, in conjunction with overall business strategy.

•  Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally also.

•  Manage major projects such as PR events, launches, Marketing campaigns, Annual GP Study Day, GP evenings, Trade show exhibits.

•  Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications.

•  Update Press Releases from outside agencies.

•  Liaise with all department Managers in-house, in creating marketing pieces for different areas e.g. GP Booklet, Patients Booklet. Re-write text for relevant audience. Ensure effective communication with same.

•  Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research.

•  Maintain high level of knowledge of Hospital’s clinical services.

•  Work closely with GP Liaison executives to ensure clear marketing message to GP audience and marketing support and materials supplied to them.

•  Manage creation and distribution of Internal Newsletter (Spotlight on Staff) for internal communication within hospital.

•  Maintain awareness of competitor activity and general healthcare updates.

•  Contribute to internal and external meetings from a marketing perspective.

•  Manage Grand Rounds and relationship management with Consultants.

•  Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.

•  Direct and manage Social Media & Marketing Assistant and provide support and guidance.

• Researching and evaluating new opportunities for the business, and customer needs and insights.

•  Analysis of the effectiveness of all marketing efforts.

•  Issue on-going reports on all activities to Commercial Director.

•  Develop an annual marketing plan which should detail the year’s activity to meet agreed company objectives.

•  Demonstrate technical marketing skills and company product knowledge.
• Managing digital Marketing Responsibilities at 2 Different Sites i.e. CDAS Hospital, Nema.

Qualifications

• Minimum of a Bachelor’s Degree. At least one years recent sales experience in the health care industry, preferably in home health care.
• Must have done an internship in social media and search engine optimization.
• Formal sales training.
• Proven ability to develop and implement a sales and marketing plan.
• Evidence of achieving referral goals within the market.
• Excellent planning, organization and presentation skills are critical.
• The ideal candidate will have established healthcare contacts and be able to readily network in the community
• Candidate should be from Gurgaon location only.

Job Types: Full-time, Regular / Permanent

Salary: ₹18,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• Healthcare sales: 1 year (Preferred)

Work Remotely:

• No