Digital Marketing Manager

☞ SageBeans

看过: 106

更新日: 25-04-2024

位置: Pune Maharashtra

类别: 市场/公关

行业:

薪水: ₹3,00,000 - ₹6,00,000 a year

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工作内容

Job Description
We’re looking for a Digital Marketing Manager to join Hiring Company’s growing global marketing team. The ideal candidate is data-driven, highly organized, and can work cross-functionally and collaboratively to meet demand generation goals. This role will help manage Hiring Company’s paid media efforts and marketing campaigns across a variety of digital platforms, including 6sense for account engagement. Using 6sense and data-driven tactics, the Digital Marketing Manager will help take our ABM program to the next level.

Responsibilities include:

  • Develop, execute, and measure multi-channel digital marketing campaigns including paid media, digital advertising, account-based, etc.
  • Evaluate campaign performance and channel performance to provide recommendations for optimization and to improve ROI
  • Analyze and share campaign performance and consistently track performance to ensure pacing to deliver on goals and pipeline targets
  • Scale account-based marketing program using 6sense platform for 1:1, 1:few, and 1:many ABM campaigns
  • Act as the point-person in managing/acquiring key campaign components, such as targeted lists, account segments, creative, and collateral
  • Work cross-functionally with content, creative, and marketing operations to ensure brand and technical execution alignment
  • Facilitate digital advertising buys and manage submission deadlines with trade publications

Requirements & Qualifications:

  • 3+ years’ experience working with digital media, paid advertising, and paid social for B2B brand awareness and demand generation
  • Experience with Salesforce CRM and marketing automation software (Pardot or similar)
  • Experience in ABM execution with 6sense or similar account engagement platform
  • Experience using data and metrics to measure impact and determine improvements for multi-channel marketing plans
  • Ability to collaborate and work cross-functionally with teams to drive effective campaigns and meet deadlines
  • Excellent attention to detail and the ability to organize and prioritize assignments
  • Proficient in Microsoft programs, specifically Excel and PowerPoint
  • Bachelor’s degree in marketing, advertising, business, or related field

Job Type: Full-time

Salary: ₹300,000.00 - ₹600,000.00 per year

Schedule:

  • Morning shift

Education:

  • Bachelor’s (Preferred)

Experience:

  • Salesforce CRM: 1 year (Preferred)
  • Pardot: 1 year (Preferred)
  • ABM execution: 1 year (Preferred)
  • 6sense: 1 year (Preferred)
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最后期限: 09-06-2024

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