Market Researcher

工作内容

I. GENERAL SUMMARY & OVERALL CHALLENGES

Global Marketing Services wants to enhance and complete customer information to ensure that our promotions and marketing campaigns are serving the customers application needs and their buying decisions at the same time ensure that our customer data is updated & maintained. The Market/Desk researcher would help GMS achieve capture/research accurate & reliable customer information for account mapping and targeted market campaigns.

II. KEY RESPONSIBILITIES
Responsible for secondary research/data mining to identify decision makers specifically for the pharmaceutical and the academic market. Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team. Help improve operational performance through data analysis.
Executes data research/mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality. We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.
Provides weekly customer/lead generations list to marketing teams for potential sales and to increase market visibility of the product.
Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets.
Other duties may be assigned as required by the business need.

Responsibility
Pull out customer account list from databases (PubMed, scientific publications research etc., LinkedIn Sales Navigator, Hoover, XING).
Searching & validation each contact record using online directories or google; updating the contact list in excel
Providing list in Excel of all cleaned & de-duped records to marketing team
Updating, cleaning and maintaining the new customer account contact details in SharePoint
Communicating with global leaders as per business need.

III. REQUIREMENTS FOR THIS POSITION
a) Professional Experience

• Minimum 2 year of Pharma/Healthcare secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)
• Ability to communicate with global cross functional leaders
• Advanced knowledge of MS Excel and Access required
• Well verse with Google search engines and other Web Searches

b) Education

• Bachelor’s degree in Science, Biotech or Pharmacy/Life Science related fields. (Specialization in Life Science related field is preferable)

c) Language

• English

d) Travel (required estimated % of time)

• No travel

IV. PERSONAL TRAIT PROFILE

• Self-motivating & driven
• Eye for quality
• Focused & work driven
• Open to learning
• Must be computer proficient with Microsoft Office (Excel, Access, Word, PowerPoint)
• Should have good analytical skills and common sense

V. KEY RELATIONSHIPS
a) Internal

• Reports to Marketing Lead
• Works closely with global Marketing Team members
• Collaborate with cross functional leaders to ensure continual improvement.

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.