Product Manager- E commerce

☞ Meyer Organics Pvt. Ltd.

看过: 101

更新日: 06-05-2024

位置: Thane Maharashtra Bengaluru / Bangalore Karnataka

类别: IT-软件

行业: Pharmaceutical & Life Sciences

水平: Product Manager

工作类型: Full Time, Permanent

薪水: ₹ 8,00,000 - 12,00,000 P.A.

经验: 7 - 10 years

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工作内容

Roles and Responsibilities

  • Starting our own E-commerce and responsible for all E-Commerce operation.
  • Develop strong understanding of consumer, competitive and brand health.
  • Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.
  • Support in developing & tracking marketing campaigns (All ATL medias) to drive acquisition through awareness, strategic associations, and performance to achieve desired KPIs (Print/ Radio/ Outdoor). Should have handled conceptualization, development of TV /Content video
  • Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement
  • Help HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.
  • Supervises the commercials and advertisements production to ensure objective achievement (target groups, product image, etc.)
  • Coordinates with the Business Partner of Prescription Business Sales team on marketing program execution and tracking it for execution (per session, monthly, etc. Brand Identity development exercise
  • Support in efficient execution of New brand / Product launch with identifying unique customer insights, development of end to end programs, campaigns and efficiently executions to achieve desired KPIs
  • Development of various collaterals with agency, vendors, cross team for efficient execution of brand transition
  • Phasewise roll out at stores planning, day to day execution
  • Support in development of loyalty programs by liaisoning with E-Commerce team, cross functional team on data requirement & customer segmentation, Product propositions, Partnership & commercials, User journeys and Strategy
  • Getting communication support developed and assess the loyalty program through market research, customer journey mapping & target to find gaps
  • Recommend initiatives in program; UX & marketing as per crafted user personas
  • Identifying various opportunity areas to drive trust in generic, its contribution and developing program to drive each of the generic category

Desired Candidate Profile

Experience- 7- 10 Years

Preferably - Male


Perks and Benefits

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最后期限: 20-06-2024

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