Social Media Marketing Specialist

☞ Rajasthan Studio

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更新日: 06-05-2024

位置: Mumbai Suburbs Maharashtra

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工作类型: Full-time

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工作内容

Who Are We

Rajasthan Studio is India’s leading Art Experiences’ hub for travellers & explorers, art lovers, artists, students, working professionals, retired people - in short for everyone. Our curators are Padma-Shri, National and State-winning master artists delighted to welcome art learners, students and corporates for intensive, personalized and state-treasured artforms. One of our indispensable verticals is The Circle Community.

The Circle by Rajasthan Studio is a specially curated network and community of artists. It is free-for-artists and an invite-only community that lets artists indulge in immersive learning, leisure and networking in the form of curated experiences and sessions. All these artists are practitioners of unique artforms and The Circle Community enables them to exchange an artistic experience vis-à-vis empowering them financially. We have more than 2000 artists in The Circle Community, and a page dedicated to the same. 37 of our team members have done around 350+ live Instagram sessions with artists all around the globe since April 2020. We have organized Housie on Instagram Live, have done live music sessions and different exciting contests.

We Are Looking For

An ideal social media specialist will be autonomous, responsible and have a running knowledge of everything social media. Also has a passion for art & artists, loves to network and connect over calls. She/He will oversee things from all angles - basic ideation and planning for a social media post, video, story, guides (including mockups); directs the content that must be added; schedules and publishes posts in a timely manner; play around with and understands insights, analytics and engagement numbers to form a comprehensive study of the same.

The ideal person sets goals, studies the audience and competition, plans brand growth from the view of social media falling in line with the vision-mission of the organization, and be innovative in her/his strategies, activities and posts. In the process, she/he generates and converts followers into potential clients, improves and elevates brand visibility, engages audiences on an everyday basis, and is able to invite organic growth. She/he also regularly witnesses, observes and studies growth statistics including analytics to curate future plans and strategies for the brand.

Eligibility Criteria:

  • 2 years of core experience as a Social Media Professional
  • Bachelor’s degree in marketing, journalism, advertising, mass communication or public relations.
  • Work experience with Start-Up is an advantage.
  • In-depth understanding of different social media platforms especially in reference to the target audience, branding, advertising.
  • Strong knowledge of algorithms and search engine optimization.
  • Understands social media key performance indicators.
  • Excellent communication skills.
  • Go-getter and possess great leadership qualities.
  • Can handle work pressure.
  • Has an eye for creativity and minute details.
  • Excellent networking, team working and collaborating skills.

    • Responsibilities:

  • Ideating and planning an effective social media strategy for social media platforms to increase audience engagement, brand awareness and online reputation.
  • Oversee and manage daily content on the social media accounts with the help of scheduling tools.
  • Bringing in creative and realistically engaging ideas.
  • Adapting the latest trends to match the target audience expectations.
  • Innovative and visually appealing graphics.
  • Creating engaging and optimized content to engage existing followers and to attract new ones.
  • Writing one-liners and taglines.
  • Managing our online communities to ensure respectful and appropriate engagement.
  • Responding to comments on each of our accounts and overseeing customer service provided via social media.
  • Monitoring, tracking, analysing and creating reports on Insights and Analytics progress on each platform.
  • Researching new trends and techniques.
  • Doing competitor analysis.
  • Setting up business goals to create brand awareness and audience engagement.
  • Defining a budget for ad campaigns.
  • Identifying statistics and audience behaviour through A/B testing for strategy optimization.
  • Identifying potential collaborators.
  • Connecting with the target audience, customers, collaborators through calls, emails or meetings.

    • Work Culture at Rajasthan Studio -

    Rajasthan Studio is more like a ‘Family that works together, succeeds together!’ It is a place where you can boost your mind into the critical thinking process and come out with fantastic ideas. And in return, you will get loads of support and appreciation for your works. Rajasthan Studio promotes a friendly work culture and believes in breaking the barrier between two professional individuals.

    Why Join Rajasthan Studio:

  • Rajasthan Studio is an innovative start-up that has its roots in experiential learning.
  • It is funded by Kamai Capital – an investment banking organization located in Mumbai
  • There is space for growth in your professional life – 75% of our employees have been promoted thrice in the last year itself.
  • Job stability and security – Rajasthan Studio has not downsized in any aspect during the pandemic.
  • Team-bonding sessions are held with great enthusiasm so as to keep our employees high-spirited.
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    最后期限: 20-06-2024

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