Territory Manager
看过: 101
更新日: 06-05-2024
位置: Kolkata West Bengal
类别: 执行管理 市场/公关 保健/医疗 药剂师/药剂师代表 营业额 餐厅/酒店/旅游
行业: Healthcare
工作内容
(1) Sales
- Ensure weekly execution of SKU wise and value wise achievement through prescription driven primary and secondary sales plan to achieve monthly objectives of the assigned territory
- Ensure regular billing of the stockiest as per the provided guidelines minimum of 40% primary sales by mid-month of the assigned territory
- Ensure stock management at stockiest as per the provided stock norms minimum of 22 inventory days of stock SKU wise of the assigned territory
(2) Sales Promotion
- Executing the sales promotion plan & marketing campaigns as per assigned time lines on a monthly basis with listed customers –(Primarily for HCPs and retailors if required)
- Ensure proper detailing of product features and benefits using official detailing tools
- Provide feedback on medical & marketing campaigns execution at stipulated frequency
- Ensure to capture competitors product movement and trends through RCPA.
- Ensure to achieve set objectives of customer conversion by increasing user base and usage base
- Achieve Min Reach Index – customer coverage 100 % and Efficiency Index – frequency norms of customer visit metrices , as prescribed .
- Ensure to meet the minimum field working days / month and Daily call average as per the SFE matrix
- Ensure submission of Secondary Sales Statement for each distributor during JCM every month.
(3) Planning
- Assist the ASM in planning for the territory by providing information on the market environment
- Submitting the inventory requirement of their stockist to ASM as per headquarter sales plan
- Preparing the sales promotion execution plan through proposed in-clinic activities and CMEs.
- Providing market information and feedback on the category and business on regular basis
- Ensure daily reporting in SFDC and timely submission of tour plans, monthly report, KSFs, travel requests, expense statement etc.
- Need to ensure inclusion of uncovered potential customers in coverage list through RCPA & market intelligence.
- Ensure to prepare Permanent journey plan for all listed customers. Should prepare monthly tour plan to cover customers as per planned permanent journey plan.
(4) Distribution Management
- Monitor stockist performance through defined KPIs on weekly basis
- Review existing distribution network & on a need base propose appointment of new stockist propose replacements of non-performing stockist
- Regular visit to the stockist and retailers to sort out their issues and concerns regarding invoicing , accounts, price, competition, demand generation, slow moving products and schemes
- Built connect with distributor sales staff to obtain insight about new and uncovered potential customers .
- Build strong relations with Distributors and all relevant stakeholders through regular connect, generates business insights through such interactions leading to strong customer engagement
- Engage with retailers on a daily basis to generate POB (purchase order booking) for products as per plan.
- Visual Merchandising in Retailer outlets to attract, engage, and motivate the customer towards making a purchase.
(5) Others / Ethics:
- Ensure to achieve set objectives of customer conversion by increasing user base and usage base
- Ensure all the sales activities are conducted in a complaint manner and as per Roche code of conduct
- Follow Roche Safety Health & Environment (SHE) guidelines
- Maintains highest standards of ethics, quality, compliance and accountability himself/herself - proactively report unethical practices.
- Demonstrates ability to create a trusting, collaborative and ethical work relationship leading to zero principle violations of Roche code of conduct and ensure prompt escalations if any violations are observed
- Demonstrates mindset to deliver stretch targets beyond expectations by inspiring self and others leading to 100% delivery against targets
Education & Experience
Education
Minimum
Graduate/ Science graduate/ MBA (Preferred)
Experience
Minimum
3 -5years field sales experience in Sales & Marketing, in Pharmaceutical / Medical Device(CGM, SMBG) – Insulin delivery devices industry
Required
Experience of working with leading MNCs/ Good Indian MNCs Good relationship management skills with HCP- KOLs and KBLs. Experience in handling Diabetes Management portfolio - Insulin therapy, OHAs (Gliptins/SGLT2), Insulin devices
Key competencies
Expected
- Drive for result
- Planning and prioritizing
- Communication
- Customer focus HCP
- Integrity
- Team work
- Performance orientation
- Learning agility
Roche Core Competencies
Competency
Description
Technical and Business Expertise
- Applies emerging knowledge and trends in one’s area of expertise to improve results.
- Builds strong relationships with key customers.
- Contributes expertise to help colleagues within and beyond his or her area.
Achieving Results
- Is goal-directed, persistent; driven to achieve objectives.
- Holds self accountable for meeting commitments.
- Recognizes the contributions of teammates and peers.
Teamwork and Collaboration
- Addresses and resolves conflict by creating an atmosphere of openness and trust.
- Establishes strong collaborative relationships.
- Inspires others to do their best work by offering support and encouragement.
Communication
- Listens well.
- Expresses ideas fluently and eloquently.
- Is open to the input of others.
- Can be depended on to tell the truth regardless of the circumstances.
最后期限: 20-06-2024
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