Urgently Hiring For SFMC Technical Consultant

工作内容

1.1) SF SENIOR MARKETING ANALYST

The Senior Marketing Analyst is responsible for strategic marketing consulting, configuration of marketing automation technologies, and the creation and presentation of client deliverables. This may include current-state audits and analysis, marketing strategy, best practices, visioning and recommendations for marketing programs, and implementation of marketing automation technology.

Responsibilities:

• Provide strategic recommendations and vision for Digital Marketing planning and best practices.
• Understand intricacies of customer data and how data can affect Digital Marketing objectives.
• Consult on Marketing process best practices, and the intricacies of Sales and Marketing alignment.
• Understand the intended audiences for the solution, purpose of engaging these audiences, and validate against objectives and success metrics.
• End to End Digital marketing campaign execution on B2C and B2B channel
• Landing Pages / Micro-sites creation for Customer/lead tracking and details capture
• Query and Filter Activity to perform segmentation in campaign journey
• Email studio, Automation Studio, Contact Builder, Journey Builder, Engagement Studio to build 1:1 personalized campaign journeys
• Build relational data models
• Build complex email automations
• Send emails via Email application sending methods
• Integration of Salesforce Marketing cloud with Salesforce
• Prospect Lists, One-to-One e-mails creation
• Integration of Social Networking platform with Exact Target
• Performing email sends with trigger send, manual send
• A/B testing to weight emails delivery success
• Reporting and dashboard for Campaign analysis
• Web Services and API
• Lead requirement/user story gathering sessions for Digital Marketing engagements.
• Provide best practice consulting, implementation and migration services for ExactTarget Marketing Cloud (email, SMS, social, web, advertising, analytics, etc.).
• Lead client discussions, facilitate marketing discovery and lead marketing projects/initiatives as needed.
• Create or oversee the creation of training content, and lead client trainings sessions on ExactTarget Marketing Cloud.
• Experience with Information Architect tools for wireframes and prototyping such as Axure, OmniGraffle or other tools are preferred working knowledge of Responsive Design and working knowledge of front-end development capabilities

Scripting:AMPscript, Java Scripts, CSS, HTML, XML

Query Language: SQL

Language :Java,J2EE

Activities and skills to achieve the above responsibilities include, but are not limited to:

• 5+ years business and business technology experience
• 2+ years experience with ExactTarget Marketing Cloud
• ExactTarget Marketing Cloud experience preferred
• Salesforce Marketing Cloud Email Specialist certification preferred
• Desired Skills Proficiency in other marketing tools like Eloqua, Marketo is an added advantage
• Pardot, Social studio, Force.com and Radian 6 would be added advantage
• Excellent communication skills (written, verbal and visual)
• Strong relationship management and interpersonal skills
• Consulting/Professional Services experience preferred
• Salesforce Sales, Service or Community Cloud experience and certifications preferred
• Understanding of Agile methodologies preferredRoles and Responsibilities

Desired Candidate Profile

Perks and Benefits