Digital Marketing Specialist

Job content

FULL TIME - MUMBAI ONLY.

We are seeking a highly skilled and motivated individual to join our marketing team as a Marketing Specialist. This role will primarily focus on managing various aspects of social media, public relations, offline events, influencers, and content creation. The ideal candidate should have a strong understanding of marketing principles, excellent communication skills, and a passion for creating engaging content that resonates with our target audience.

Responsibilities:

Social Media Management:

• Develop and implement social media strategies to enhance brand visibility and engage with our audience across multiple platforms.
• Create and curate compelling content, including text, images, and videos, to optimize engagement and reach on social media channels.
• Monitor social media platforms, respond to customer inquiries and comments, and manage online reputation.
• Analyze social media metrics and provide reports to track performance and recommend improvement

Public Relations:

• Develop and maintain relationships with media outlets, journalists, and influencers to generate positive coverage and publicity for the company.
• Write and distribute press releases, media kits, and other PR materials to relevant channels.
• Coordinate and manage media interviews, press conferences, and other PR events.
• Monitor media coverage and track PR metrics to evaluate the effectiveness of PR campaigns.

Offline Events:

• Plan, organize, and execute offline marketing events such as product launches, trade shows, conferences, and corporate events.
• Coordinate with internal teams and external vendors to ensure seamless event execution.
• Develop event concepts, themes, and creative assets to drive engagement and brand awareness.
• Track event metrics and evaluate the success of events against defined objectives.

Influencer Marketing:

• Identify and establish relationships with relevant influencers and brand ambassadors to promote our products and services.
• Collaborate with influencers to create sponsored content, reviews, and endorsements that align with our brand values.
• Track and analyze influencer campaign performance, including reach, engagement, and conversions.
• Negotiate contracts and manage influencer relationships to ensure mutually beneficial partnerships.

Content Creation:

• Develop creative and engaging content for various marketing channels, including social media, website, blogs, and email campaigns.
• Conduct research and stay updated on industry trends to produce relevant and timely content.
• Collaborate with designers, copywriters, and other team members to produce high-quality multimedia content.
• Optimize content for search engines (SEO) and ensure consistent brand messaging across all platforms.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management, public relations, event planning, influencer marketing, and content creation.
• Strong written and verbal communication skills.
• Proficiency in using social media management tools, analytics platforms, and content creation software.
• Creative thinking and ability to generate innovative marketing ideas.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with the latest trends and best practices in social media, PR, events, influencers, and content marketing.

ONLY 2-3 YEARS OF EXPERIENCE & WILLINGNESS TO BE CONTENT CREATOR APPLY

Job Types: Permanent, Full-time

Salary: ₹10,548.78 - ₹47,156.14 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• Social media marketing: 1 year (Required)