E-com Shopper Marketing Manager

☞ Kenvue

View: 106

Update day: 11-05-2024

Location: Mumbai Maharashtra

Category: Marketing / PR Sales

Industry: Retail Health Personal Care Products

Position: Mid-Senior level

Job type: Full-time

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Job content

Job DescriptionShopper Marketing Manager – EcommerceWho We AreAt Kenvue , part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA ® , AVEENO ® , TYLENOL ® , LISTERINE ® , JOHNSON’S ® and BAND-AID ® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.What Will You DoThe Shopper Marketing Manager will be responsible to deliver the Business Targets for the Ecommerce Channel and Support the Key Account Managers in business delivery. The incumbent will be responsible for making choiceful decisions on the Account & Franchise Play to deliver the Overall NumberCustomer Management- The Incumbent will be responsible in developing long term relationships with the Ecommerce Accounts, ideate & lead all Marketing executions on the Ecommerce PortalsBusiness Planning & review- JBP planning for Lead Accounts along with the KAMs, Monthly & activity-based reviews with the accounts along with the KAMs, Plan & close the Marketing Calendar with the Accounts Key Responsibilities Drive initiatives to grow & gain market share while strengthening customer Relationships-
  • Strong understanding of the customer Journey by Portals
  • Complete Knowledge of the Account’s Assets and ROAS by Asset
  • Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset
  • Partner with the account on Portal-led initiatives
  • Regular review of ROAS and improve the Channel ROI
Channel Management-
  • Win in Search- Understanding Organic Search & search interceptions & understand ways to influence the same
  • Best in Class Content across the Portfolio to influence Shopper behavior (A+ Content)
  • Influence Assortment to Offer Differentiated Portfolio for the Ecommerce Shopper
  • Engage with the accounts to Intercept Navigation Shopper Journey
  • Track Ratings & Reviews to improve Overall Shopper Experience
Internal Collaborations-
  • Marketing- Complete synergy with the Franchise Teams on the Marketing Calendar and syncing the same with Ecommerce Marketing Plans
  • Regulatory- Aligning the regulatory Teams on all ecommerce activities and closing the loop in case of issues faced
  • Procurement- Following the correct procurement principles for all Ecommerce Activities
  • Collaborate with brand for e-commerce specific activations, share shopper insights, leverage digital to close the sale. Work collaboratively with customers to identify opportunities of mutual interest, grow our brands and our customers’ categories
Required Qualifications And Experience
  • MBA in Sales & Marketing with minimum 3 years of work experience in FMCG / Ecommerce company
Experience And Skills
  • Must have worked in an Ecommerce/ Modern Trade Account manager role for at least 2 years
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Primary LocationAsia Pacific-India-Maharashtra-Greater MumbaiOrganizationJNTL Consumer Health (India) Private LimitedJob FunctionSelling ConsumerJob QualificationsWhat we are looking for
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Deadline: 25-06-2024

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