Digital Marketing Specialist

View: 108

Update day: 06-05-2024

Location: Ernakulam / Kochi / Cochin Kerala

Category: IT - Software

Industry: IT Services & Consulting

Position: Marketing

Job type: Full Time, Permanent

Experience: 3 - 5 years

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Job content

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
media and display advertising campaigns
Design, build and maintain our social media presence
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Launch optimized online adverts through Google AdWords, Facebook etc. to increase
company and brand awareness
Brainstorm new and creative growth strategies Confidential
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption
where appropriate.
Drive data analysis to improve campaign effectiveness.
Manage annual and quarterly forecasting and provide updates on growth opportunities.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Acquire insight in online marketing trends and keep strategies up to date
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience

Requirements:

B.Tech + MBA in marketing or a related field
3+ years experience in digital marketing
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social
media and/or display advertising campaigns
Be actively involved in SEO efforts (keyword, image optimization etc.)
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement

Please send you resumes mentioning your current CTC, expected CTC, notice period and willingness to relocate to Kochi.

Email Id: careers@skizzle.in

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