Digital Marketing Specialist

Job content

JOB DESCRIPTION

Role : Digital Marketing Specialist

Experience: 5+ Years

Work Location: Mohali

Employment Type : Full Time

Education Qualification: Bachelor’s degree in Marketing, Business, or related field would be a plus

** Please read the job description carefully

Role Description

The Digital Marketing Specialist will play a significant role in expanding our footprints globally by enhancing brand awareness within the digital spaces and driving online campaigns to acquire leads and nurture current customers. We expect to join hands with a driven and passionate marketer who radiates out of the box thinking and never settles for anything but the best. The marketer’s planning capability and creative aptitude will be tested and challenged every day. The specialist will be responsible to place our brand name at par with the competition but eventually, overpower them with your expertise.

Technology Know-how

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Excellent knowledge of paid campaigns

• Knowledge of content management systems

• Knowledge of HTML, CSS, and JavaScript development and constraints

Daily Roles & Responsibilities

• Handling strategic online initiatives

• Leading marketing campaigns from the idea stage through to their execution and implementation

• Monitoring and evaluating online media campaigns to keep them fresh and effective

• Directing the hiring of marketing and promotions staff and supervising their work

• Working with other department heads and staff to discuss plans and marketing strategies

• Planning and executing marketing tasks to stay within budget

• Staying current with emerging opportunities in the digital marketing world

• Analyse digital data to draw key recommendations around website optimization

• Experience with A/B and multivariate experiments

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Collaborates with agencies and other vendor partners.

• Evaluates emerging technologies.

• Coordinate with sales team to create marketing campaigns

• Provides thought leadership and perspective for adoption where appropriate.

Skillset

• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Well-versed in the use of social media as a marketing tool

• Understands website metrics and best practices

• Experience with search engine optimization, lead generation, and email marketing

• Must be able to juggle multiple projects at the same time

• Strong writing skills

• Basic understanding of Microsoft technology platform, business applications and cloud platform will be an added advantage

Soft Skills

• Inter-team collaboration

• Research-oriented

• Self-motivated yet customer-focused

• Team Building

• Leadership

• Project Management

• Coordination

• Constructive feedback

• Good at problem-solving and communication

• Incredible attention to detail

About Us

de facto Infotech, a Microsoft Gold Certified Partner, is a full-service company offering technology solutions for communication, business process optimization, infrastructure, data management, AI, and IoT capabilities leveraging Microsoft products.

As a Microsoft Gold Certified Partner, we offer solutions- designed and packaged in-line with Microsoft’s approach to cater evolving businesses. As part of the solution offering, we expertise in Microsoft technologies like Dynamics 365, Microsoft 365, and Azure.

Our core values- determination, hard-work, empathy, and accountability- are deeply rooted in our solution experts, motivating them to go beyond client expectations in delivering productivity and operational excellence.

We are an equal opportunity employer- committed to a diverse and inclusive workplace for all. We recognize that the success of our customers depends on the perspectives and contributions of all our people, their diverse backgrounds, abilities, ideas, and experiences.

Any offer of employment at de facto will be subject to satisfactory pre-employment checks and screening. Only candidates being considered for interviews will be contacted.