EMIND_GPM_FY17_CBS_Finance_R&A_EDS_Senior Associate

At EY, you will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself, and a better working world for all.

Position summary

• The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
• The responsibility of the BMC Senior Analyst is to support the development and implementation of an effective measurement strategy across BMC under leadership of the Analytics Leader and Analytics Product Owner. Using a strong data and analytics background combined with an excellent understanding of marketing technologies, the BMC Senior Analyst translates business requirements into prioritized functional requirements for the Analytics backlog. This includes:
• Confirming KPIs and metrics that report strategy performance and support business objectives
• Tracking BMC team’s performance against the defined KPIs and measurement framework to elevate areas that require attention
• Performing multiple forms of advanced analyses, text analytics, parametric and non-parametric statistical models and techniques.

Data Management

• 
  Demonstrate knowledge of data structures, data systems/tools and related software and data management policies and practices
• Utilize analytics tools such as Tableau, Python, R and Power BI to deliver data visualizations, dashboards and reporting frameworks that support measurement and analysis.

Data Mining

• Build-out out audience segments using business rules or statistical modelling (forecasting optimization, text analytics, machine learning, parametric and non-parametric statistical models and techniques)
• Report on customer journey based on behaviour and customer trends by managing, segmenting and mining data

Marketing analytics

• Analyse the effectiveness of externally and internally facing marketing channels including web, email, advertising, events, PR, social and video
• Use behavioural web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations

Project management

• Synthesize and analyse data coherently and provide insights and actionable recommendations
• Create and conduct trainings to further embed analytics into the BMC function
• Use and safeguard Agile methodologies’ delivery framework

Desirable functions

• Demonstrate understanding of the key marketing concepts such as paid/earned/owned and the customer journey.
• Either client-side or agency experience in a digital marketing role.

Skillset required

Technical skills/ Tools requirement

Essential

• Have extensive experience in data extraction and manipulation and SQL programming
• Experience in delivering projects using Agile methodologies
• Practical knowledge and application of predictive modelling and statistical methods – such as R, Python, SPSS
• Proficient in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management

Desirable

• Use of data visualisation and reporting systems such as Power BI, Tableau or Spotfire

Other skills

Essential

• Understand both the technical & functional aspect of what is required to effectively measure marketing activities
• Ability to create compelling presentations and turn data into insights
• Passionate about data-driven marketing analyses

Desirable

• Knowledgeable about key performance indicators specifically for B2B organisations or professional service organisations

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people, and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.

Working across assurance, consulting, law, strategy, tax, and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.