Product Marketing Specialist (Tech/SaaS/B2B)

☞ MS

Ver: 107

Día de actualización: 30-04-2024

Ubicación: Malappuram Kerala

Categoría: Marketing / PR Ventas

Industria: Business Consulting Services

Posición: Mid-Senior level

Tipo de empleo: Full-time

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Contenido de trabajo

Job Role: Product Marketing Specialist (Tech/SaaS/B2B)Job Description“We are looking for a creative and analytical product marketing specialist to join our team.”Your Responsibilities
  • Collaborate across our tech, product, and sales team to develop a strategic marketing roadmap to target SME’s, Startups and Freelancers.
  • Develop a deep understanding of the product offerings and evolve its positioning, messaging, and differentiation.
  • Conduct market research and use data to understand the competitive landscape and what our prospective clients need to be successful.
  • Work across adoption, product, and design teams to create effective product content for our clients.
  • Develop creative material to support our talent acquisition and client activities.
  • Support overall branding, PR, and general marketing initiatives including web, social media, and direct outreach.
  • Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly.
  • Scale the impact of product by supporting strategic 3rd party integrations.
  • Own strategy and creation across all content types (such as web, pitch decks, demo scripts, customer stories, videos, product/sales collateral, thought leadership and datasheets.)
Requirements
  • 5+ years of product marketing experience.
  • Ideally, 3+ years of working experience in fintech/B2B SaaS/any tech product-based environment.
  • Experience in marketing products to large target groups and navigating buyers of prospective organizations.
  • Experience in planning and rolling out large-scale marketing campaigns and possess the ability to identify improvements using a data-driven approach with product teams.
  • Experience in market research, messaging, positioning, and branding.
  • Proven experience working with global marketing, product, and sales teams. (Having global experience is an added advantage)
  • Proven track record in developing marketing content including client-facing materials, communications, and value propositions.
  • Data-driven with an appetite to uncover client insights and measure the impact of product marketing efforts.
  • Previous experience working within the broader finance/B2B industry is a plus.
Knowledge, Skills, And Abilities
  • Excellent verbal and written communication skills, with high attention to detail.
  • Strong public speaking skills and comfortable presenting to groups of 50 – 100+.
  • Strong understanding of digital marketing industry dynamics, especially brand advertising as it pertains to the new age startups.
Skills: videos,messaging,web,fintech,positioning,pitch decks,demo scripts,b2b saas,market research,customer stories,large-scale marketing campaigns,3rd party integrations,developing marketing content,scale the impact of product
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Plazo: 14-06-2024

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