Vice President - Marketing Communication

CONTEXT

As the market’s number one entertainment destination and the undisputed leader, Star Maa enjoys viewership across media. We are looking for a deeply passionate and enthusiastic person who will drive the leadership agenda of the cluster for its Creative Communications and Marketing teams for the 3 genres - GEC, Movies and Music across all media – on air, off air and digital.

KEY RESPONSIBILITIES

• Challenge industry norms and create innovative, relevant and breakthrough campaigns that drive conversations
• Design communication plan for all content - show launches, events, sustenance and movies to enable consumer discovery and stickiness
• Strategize the marketing mix design and maximize the ROI through marketing data analytics
• Partner with content team in identifying and unlocking the best brief and the subsequent campaign thought from there
• Motivate the internal creative team to deliver best in class output on audio visual, static and digital
• Build a strong network of PR and influencer campaigns
• Work with agencies and lead campaign development if needed
• Drive the Master and channel brand agenda
• Oversee the brand solutions portfolio
• Strong collaborator who can bring together diverse and cross functional teams

PERFORMANCE MEASURES

• Cut through factor of the campaigns
• Ensure that the communication process is seamless, driving sampling and correct context setting for the show product
• Reach and market share
• Deliver the best ROI for the marketing investments
• Collaborative and smooth enabling of revenue opportunities through brand solutions

QUALIFICATION

• Graduate or post graduate

KNOWLEDGE AND SKILLS

• 16+ years of hands-on experience in Marketing, communication planning
• Robust presentation skills to help sell ideas to storytellers
• Strong strategic, analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences.
• Demonstrated ability to prioritize, self-start and contribute
• Exceptional collaboration skills
• Stakeholder and Project management skills

PERSONAL ATTRIBUTES

• Passion for continuous innovation

ABOUT STAR

About Star India:

Star India has defined the Indian media landscape for more than 30 years, and today is one of the

country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India

and over 100 other countries.

Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and

lifestyle content across eight languages. The network generates over 20,000 hours of content every year

and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.

The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home

to a number of leading domestic and international sports and is making quantum leaps in transforming

sports in the country, helping India become a multi-sporting nation.

Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch

their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the

widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and

Movies in 8 languages, regional and national News, and coverage of every major global sporting

event, including the IPL.

The company is present in the Indian movie production and distribution space through Fox Star Studios.

The studios is also responsible for the marketing and distribution of its Hollywood slate in the country.

For more details visit us at http://www.startv.com/