Interesting Job Opportunity: ZEE - Lead - Brand Management - GEC

☞ Zee Entertainment Enterprises Limited

View: 102

Update day: 01-06-2024

Location: Mumbai Maharashtra

Category: Marketing / PR

Industry: Technology Information Media Telecommunications Book Periodical Publishing

Position: Mid-Senior level

Job type: Full-time

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Job content

  • Brand Planning - Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns
  • Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums
  • Finalization of the launches and brand sustenance activities in coordination with the business heads
  • Work closely with the programming and consumer research & insights teams for developing the annual brand calendar
  • Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases
  • Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.
  • Liasioning & Conceptualization - To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception
  • Cost effective and ROI driven media planning & buying activities
  • Ensure support to the sales team
  • Constant innovation in terms of media and marketing strategies to keep ahead of competition
  • Execution - Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns
  • Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities
  • Budget allocation & cost effectiveness - Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities
  • Conducting value analysis the value add of campaigns
  • Internal stakeholders - Channel research, OAP & programming, Sales, Network marketing, Distribution marketing, Finance
  • External stakeholders - PR, Creative agency, Planning & buying agency

(ref:iimjobs.com)
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Deadline: 16-07-2024

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