Growth Marketing Manager

☞ Republic World

Visualizza: 98

Giorno di aggiornamento: 20-05-2024

Località: Noida Uttar Pradesh Greater Noida

Categoria: Marketing / PR

Industria: Internet News

Posizione: Associate

Tipo di lavoro: Full-time

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Contenuto del lavoro

Job Summary: As a Growth Marketer, you will be responsible for leading our organic and paid growth efforts, leveraging data-driven strategies to optimize ROI analysis. The ideal candidate will have a strong background in digital marketing, with a focus on driving website traffic, increasing daily active users, and maximizing engagement across web and mobile platforms. Additionally, the candidate will be responsible for managing campaign delivery, and utilizing in-house, partnership, and third-party resources to meet campaign objectives effectively.

Key Responsibilities:

Organic and Paid Growth:

  • Develop and execute strategies to increase website traffic and daily active users/views.
  • Optimize website session time through targeted marketing initiatives and content optimization.
  • Drive app downloads and increase daily active users for mobile and TV applications.
  • Enhance user time spent on the app and overall engagement metrics through strategic campaigns and feature enhancements.

ROI Analysis:

  • Utilize data analytics tools to track and analyze the ROI of marketing campaigns.
  • Identify opportunities for optimization and refinement based on performance metrics.
  • Implement A/B testing methodologies to improve campaign effectiveness and conversion rates.

Campaign Delivery Management:

  • Collaborate with cross-functional teams to understand campaign requirements and objectives.
  • Assess available resources, including in-house inventory, partnership inventory, and third-party partners, to develop comprehensive campaign delivery strategies.
  • Coordinate with internal and external stakeholders to ensure seamless execution of campaigns, meeting deadlines and quality standards.
  • Monitor campaign performance in real-time, making necessary adjustments to maximize results and ROI.

Qualifications:

  • Experience Range: 4 to 5 years of experience in Growth Marketing
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven experience in digital marketing, with a focus on growth, acquisition, and engagement.
  • Proficiency in data analysis tools and platforms, such as Google Analytics, Adobe Analytics, or similar.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Detail-oriented mindset with a strategic approach to problem-solving.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Work with Us:

  • Be part of a leading news network that is at the forefront of innovation in the media industry.
  • Competitive salary and benefits package.
  • Opportunities for professional growth in a supportive and creative environment.
  • Work on projects that have a significant impact on the national and global stage.

Please Note: This is an onsite opportunity and we work on a 6-day basis.

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Scadenza: 04-07-2024

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