Growth Marketing Manager
見る: 98
更新日: 20-05-2024
場所: Noida Uttar Pradesh Greater Noida
カテゴリー: マーケティング/ PR
業界: Internet News
レベル: Associate
ジョブタイプ: Full-time
仕事内容
Job Summary: As a Growth Marketer, you will be responsible for leading our organic and paid growth efforts, leveraging data-driven strategies to optimize ROI analysis. The ideal candidate will have a strong background in digital marketing, with a focus on driving website traffic, increasing daily active users, and maximizing engagement across web and mobile platforms. Additionally, the candidate will be responsible for managing campaign delivery, and utilizing in-house, partnership, and third-party resources to meet campaign objectives effectively.
Key Responsibilities:
Organic and Paid Growth:
- Develop and execute strategies to increase website traffic and daily active users/views.
- Optimize website session time through targeted marketing initiatives and content optimization.
- Drive app downloads and increase daily active users for mobile and TV applications.
- Enhance user time spent on the app and overall engagement metrics through strategic campaigns and feature enhancements.
ROI Analysis:
- Utilize data analytics tools to track and analyze the ROI of marketing campaigns.
- Identify opportunities for optimization and refinement based on performance metrics.
- Implement A/B testing methodologies to improve campaign effectiveness and conversion rates.
Campaign Delivery Management:
- Collaborate with cross-functional teams to understand campaign requirements and objectives.
- Assess available resources, including in-house inventory, partnership inventory, and third-party partners, to develop comprehensive campaign delivery strategies.
- Coordinate with internal and external stakeholders to ensure seamless execution of campaigns, meeting deadlines and quality standards.
- Monitor campaign performance in real-time, making necessary adjustments to maximize results and ROI.
Qualifications:
- Experience Range: 4 to 5 years of experience in Growth Marketing
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in digital marketing, with a focus on growth, acquisition, and engagement.
- Proficiency in data analysis tools and platforms, such as Google Analytics, Adobe Analytics, or similar.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Detail-oriented mindset with a strategic approach to problem-solving.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Why Work with Us:
- Be part of a leading news network that is at the forefront of innovation in the media industry.
- Competitive salary and benefits package.
- Opportunities for professional growth in a supportive and creative environment.
- Work on projects that have a significant impact on the national and global stage.
Please Note: This is an onsite opportunity and we work on a 6-day basis.
締切: 04-07-2024
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