Assistant Manager-Channel Marketing

JOB DESCRIPTION

KEY RESPONSIBILITIES

• Planning & Execution of all Marketing Initiatives:

• Planning and execution of impactful 360-degree marketing campaigns for new show launches to deliver reach targets
• To plan, execute and monitor weekly playout of all promotional elements on Star Kirano
• To execute the brand building initiatives as per the brand activity calendar
• To create an impactful presence of the brand on social media platforms and ensure maximum engagement of the pages through regular promotional content creation
• To deploy on-ground reach drive initiatives through help increase channel’s reach growth
• Collaborate with cross-functional teams to ensure timely and smooth execution of all promotional activities.

• Collaboration with revenue verticals –

(a) AD sales & PRS – Should be able to collaborate with revenue strategy team & programming team to help achieve revenue numbers. Should understand the ways of product integration & co-branding. Should enable, execute and monitor a robust sales intervention calendar which will deliver topline numbers

(b) Distribution Sales – Should be able to conceptualize and create a plan that will help increase channel subscription base & revenues. Needs to collaborate & facilitate Distribution Sales / Strategy Team as per requirement

• Business Support - Drive special projects / initiative when assigned

QUALIFICATION

• 7-8 years’ experience in the communications business, preferably with media or advertising background
• MBA : Marketing

KNOWLEDGE AND SKILLS

• A thorough understanding of the socio-cultural landscape of Orissa
• Should be able to read and speak Oriya
• Analytical skills would be strong
• Technically savvy, with very good communication (written, verbal and email etiquette)
• Ability to evolve methods, approaches and philosophies to accommodate expectations

PERSONAL ATTRIBUTES (Leadership requirement to be mentioned if applicable)

• Passionate person with an ability to build capacity and scale up the operations quickly
• Carries a dream to create a new entity from scratch
• Ability to lead an environment of constant change
• Ability to stay connected to bigger purpose along with high transactional routine
• Ability to express and perform under pressure is essential
• Demonstrates high degree of creativity and unusual common sense

ABOUT STAR INDIA

ABOUT STAR

Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 720 million viewers a month across India and more than 100 countries. Star generates more than 30,000 hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.

The network’s entertainment channel portfolio includes India’s No. 1 Hindi General Entertainment Channel Star Plus, along with Star Gold, Star World, Star World Premiere HD, Star Movies, Star Movies Select HD, Star Gold Select HD, Star Utsav, Star Utsav Movies, Star Bharat and Movies OK. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Maa channels and affiliate channels Asianet, Asianet Plus, Asianet Movies, Suvarna, Suvarna Plus and Vijay. It is also present in the Indian movie production and distribution space through Fox Star Studios India, an affiliate company.

Star India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. Star’s sports business has grown rapidly to 12 channel properties (Star Sports 1, Star Sports 2, Star Sports Select 1, Star Sports Select 2, Star Sports 1 Hindi; Star Sports 1 HD, Star Sports 2 HD, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports 1 HD Hindi, Star Sports First; and India’s first Tamil Sports channel Star Sports 1 Tamil), making it the leading sports network in the country.

Star India is driving the agenda on digital content consumption in India with Hotstar, the revolutionary digital platform owned by its affiliate, Novi Digital Entertainment.

Star India is a wholly owned subsidiary of 21st Century Fox.

COMPANY RESOURCES

www.startv.com

www.21cf.com

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.We will consider for employment qualified applicants with criminal histories consistent with applicable law.