GM Brand Lead Postpaid & Partnerships

☞ Vodafone Idea

見る: 101

更新日: 25-04-2024

場所: Mumbai Maharashtra

カテゴリー: テレビ/メディア/新聞

業界: Telecommunications

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仕事内容

Job Req ID: 22201
Location: Mumbai, IN
Function: Marketing/Digital
About:

Role


GM Brand Communication Lead - Partnerships and Postpaid Vertical



Job Level/ Designation

M3 / GM



Function / Department


Brand Marketing



Location


Mumbai Corp Office



Job Purpose


To lead the Brand Communication efforts for the Partnerships and Postpaid Verticals by developing ATL and BTL communication that will drive strategic brand differentiation and support business efforts for these verticals.



Key Result Areas/Accountabilities


Telecom having reached a certain maturity it is imperative to fuel the next phase of growth through driving a strong Partnership agenda to build differentiation and new Revenue streams for the future. It has been identified as a strong strategic lever to deliver the business and accelerate the Digital transformation agenda for the company

The partnership agenda is also core to delivering the new positioning architecture of the Brand – Help me thrive and therefore help build Brand Consideration.

Driving brand differentiation through articulation and Interpretation of the brand positioning and personality for the partnerships and postpaid verticals. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

  • Conceptualizing, Building, Owning and Implementing 360 degree campaigns relevant to the target audience and proposition across relevant markets
  • Understanding of business issues and developing a communication plan that will support business growth
  • Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information

- Working closely with the media & social media verticals - in order to ensure campaign deliveries and with the Insights team for identification of Issues and Opportunities and tracking of results.



Core Competencies, Knowledge, Experience


  • Strategic thinking and knowledge of fundamentals of brand building
  • Creative thinking
  • Collaboration
  • Leadership
  • Process orientation

Experience of 10-11 years in total of which 5+ years in a similar communications role in telecom.

Excellent Creative abilities

Extreme high level of language proficiency



Must have technical / professional qualifications


MBA

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締切: 09-06-2024

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