GroupM | Data Analyst

We are currently looking for a Data Analyst to join GroupM Services - Data & Technology. This function is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine Adtech and Martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

This role is a fantastic opportunity for personal and professional growth and to contribute to a high-performance team, focused on continuous learning, rigorous best practice and achieving high levels of customer service. The role requires a top-class candidate with excellent numeracy and proven analytics problem-solving skills to join our high energy, entrepreneurial team.

Reporting of the role

This role reports to the Analytics Director.

3 best things about the job:

• Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
• Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.
• The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM agencies & business units.

Measures of success –

In three months:

• Gain an in depth understanding of the media landscape, be trained on the various media buying platforms specifically, data & analytics databases and tools and understand how GMS business operates
• Lead and roll out various analytics and attribution frameworks and best practices for campaign measurement
• Develop proficiency in clean room analytics such as ADH, Infosum, Liveramp etc.
• Develop relationships and earn trust with your own team

In six months:

• Working with the campaign delivery teams to deliver high value, in-depth analytics, and attribution including client site analytics, channel analytics, automated where possible. Part of this will be to ensure that prior to the campaign all tracking and assets are in place as required by the briefing, then monitoring throughout the campaign that data is being collected.
• Help develop standard and where possible automated advanced clean room analytics solutions that can be scaled across all agencies.
• Perform active stakeholder management to continue to evolve these analytics solutions as per the priority requirements.

In twelve months:

• Work with the APAC GMS teams to ensure the local and regional data analytics solutions are aligned and local needs are strongly represented at the regional / global level
• Develop proficiency in measurement frameworks in a post cookie era, leading experiments for measuring campaign delivery, brand health and marketing effectives / ROI.
• Be an expert in data and lead bespoke insight analytics work as the demand and function continues to grow – i.e. answering complex business problems posed by our clients, providing thought leadership in defining measurement strategies, etc.

Responsibilities of the role:

• Provide digital campaign analytics – including campaign delivery, measurement, and attribution
• Client site analytics – e.g., Google Analytics, Adobe Analytics
• Client channel analytics – e.g., social listening, ecommerce – shopalyst, pre-post purchase analytics, pricing benchmarks
• Create omni(digital)-channel measurement strategies for performance reporting
• Deploy data-driven attribution models to support campaign optimisation
• Develop and roll out frameworks around various attribution models
• Create a leading analytics solution suite leveraging media / neutral data clean rooms
• Foster a community of data analytics practitioners for knowledge sharing and growing expertise

What you will need:

• Min 4 –5 years’ experience working within an analytical role
• Prior experience within a digital media role is highly desirable, particularly search, social and programmatic
• A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)
• Proficiency in Excel (including but not limited to VLOOKUP’s, arrays, pivot tables, conditional and nested formulas, VBA/macros)
• Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH
• Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau
• Knowledge or hands-on experience on analytics platforms like Google Analytics, Data Studio, Adobe Analytics, MMP such as Firebase, Appsflyer, Kochava etc.
• Evidence of technical comfort and good understanding of internet functionality desirable
• Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
• Proactive and results-oriented
• A positive, can-do attitude with a thirst to continually learn new things
• An ability to work independently and collaboratively with a wide range of teams
• Excellent communication skills, both written and oral
• An interest in media, advertising and marketing

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.