Key Account Manager (Kurnool)

☞ Abbott Laboratories

View: 106

Update day: 06-05-2024

Location: Hyderabad / Secunderabad Telangana

Category: Electrical / Electronics

Industry: Healthcare

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Job content

Roles and Responsibilities in detail


Area Business Planning:

  • Plan for monthly and quarterly business.
  • Plan for Trade activation business and over all sales
  • Plan demand generation and fulfillment
  • Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations
  • Prescription audit for Abbott brands and other competitors brands
  • To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
  • Identifying potential town and appointing distributor and customers (trade) in line with business philosophy

Business generation & development:

  • Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan
  • Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place
  • Organizing Camps (CME) as per the division strategy and customers need
  • To carry out activations across trade and clinics for brand visibility
  • To plan and conduct merchandising and sampling activity as per Division strategy.
  • Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company
  • Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

a.100% coverage of Doctors.

b. Customer Call average as per the customer management plan of the division / therapy.

c.Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.


Brand Management:

  • Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy
  • To plan and attend Retail meets, Market Blitz etc for sales growth
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Deadline: 20-06-2024

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