Marketing Planning Manager

Purposeof Job:

• As Product Champion, demonstrates excellent knowledge and practice in sales & marketing, and fully exploits the full market potential of Abbott EPD products
• To manage and market the company’s entireproductrangethrough the developing, planning, implementing, measuring and being accountable for brand plans which optimize profitability, market share and revenue growth in the short and long term.

Develops marketing strategies, plans, and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.

KeyAccountabilities,ResponsibilitiesandDeliverables:

• To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain ( HCPs & chemists )
• To prepare and present marketing business plan (brand plans) per promoted product on an annual basis
• To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter
• Maintain key customer and opinion leader contact to maximize Abbott EPD product performance in the respective therapeutic fields and support current and future objectives
• To drive scientific engagement programs, KOL engagement and activation ( OTC & patient awareness)
• To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area
• To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product(s) (i.e. entire portfolio PLN)
• To monitor budgets for and control allocated promotional expenditure for the product(s)
• Planning and implementation of product launches, including HCP education, promotions, stocking, functions, road shows
• Coordinate with legal and regulatory for product registration in International business
• To create, together with Demand Planning & Logistics, and be jointly responsible for accurate monthly rolling forecasts (SP&E + Mix - 28 month forecast)
• Responsible for overseeing market surveys /research and sales trends reviews
• Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence
• Manage third party relations with relevant companies where Abbott products have been out- licensed / third party products have been in-licensed as per specific contractual obligations
• Interact with distributors with respect to supply chain, business trend, market intelligence and promotional campaigns
• Drive promotional campaigns for different therapeutic segments
• Interdepartmental liaison across all functions: Finance, supply chain, legal, regulatory, medical, training, purchase & commercial excellence

Qualifications:

• Full Time MBA Mandatory
• Graduation

Experience:

• 5-7 years relevant pharmaceutical sales & brand management experience minimum 2-3 therapeutic areas
• Handling multiple brands across therapy areas and cross-geography exposure will be an added advantage

KeyCompetenciesRequired:

Managerial:

• Effective strategic planning abilities
• Effectively communicate commercial value of Abbott products to target audience
• Effective forecasting and budgeting skills
• Project Management SkillsLearns new or changing job processes, tasks/trends & applies them to the work as appropriate

• Creates role appropriate plans, action steps & timetables to support strategy, goals & assignments
• Takes thoughtful action, appropriately balancing speed and risk involved
• Proactively identified work issues/obstacles, communicates them to leadership/peers and creates appropriate contingency plans
• Uses experience, data, external/internal customer input to create better work solutions
• Delivers on expectations and meet commitments, holds self-accountable for results

Behavioral:

• Effective negotiation and communication skills
• Effective Presentation & analytical skills
• Good interpersonal skills & ability to influence at all levels
• Works with a sense of urgency to deliver results
• Tactfully challenges assumptions and traditional ways of doing things
• Thoroughly analyzes problems to identify causes and not just symptoms
• Offers culturally appropriate, frequent and constructive feedback to peers and seniors
• Asks for feedback on strengths and weaknesses, uses the input to improve performance.
• Uses an understanding of the larger business context to more effectively complete work

Functional/Technical:

• In-depth knowledge of pharmaceutical industry and its distribution channels
• Creative and planning ability
• Computer skills including good knowledge of Excel, PowerPoint, Word and Outlook
• Sound business and financial acumen
• Meet Quality/Compliance standards
• Identifies and implements process/product improvements that benefit company and customers