Offline-Marketing Executive

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Please Note: We are not looking for sales profiles, so sales profile candidates, kindly refrain from applying. This will save both your time and ours. Thank you for your understanding.

Job Title: Marketing Executive

About Kimirica: KIMIRICA is a luxury bath and body and skin care Brand. Our mission is to create an experiential self-care journey through unique fragrances, premium vegan formulations, and creatively designed products. As a company, we are committed to conscious choices that benefit people, the planet, and animals.

Responsibilities:As a Offline-Marketing Executive at Kimirica, you will play a crucial role in enhancing our brand presence and driving customer engagement. Your responsibilities include:

1. Conceiving and Developing Marketing Strategies:

o Create efficient and intuitive marketing strategies to promote Kimirica’s products and services.

o Tailor strategies specifically for offline retail channels.

2. Event Management:

o Organize and oversee offline advertising/communication campaigns, including events, exhibitions, and promotional activities.

o Collaborate with retail partners to enhance brand visibility.

o Utilize PAN India connections, especially in metro cities, for conducting events.

3. Market Research and Analysis:

o Conduct thorough market research to evaluate trends, brand awareness, and competition ventures.

o Stay updated on industry developments.

4. Customer Insights:

o Initiate and control surveys to assess customer requirements and dedication.

o Understand customer preferences and adapt marketing efforts accordingly.

5. Content Creation:

o Write compelling copy for diverse marketing materials such as brochures, press releases, and website content.

o Ensure consistency in messaging across offline channels.

6. Media Relationships:

o Maintain relationships with media vendors and publishers to ensure collaboration in

promotional activities.

oLeverage media partnerships for brand exposure.

7. Vendor Management:

Establish and maintain relationships with vendors for event management and promotional activities.

8. Brand and Product Launch Experience:

Utilize previous experience in brand and product launches to effectively plan and execute marketing campaigns.

9. Collaboration with Malls:

Coordinate collaborations with malls for promotional events and product showcases.

10. Campaign Monitoring and Reporting:

o

Monitor the progress of offline campaigns using various metrics.

o

Prepare reports on campaign performance.

11. Budget Management:

o

Collaborate with managers to prepare budgets and monitor expenses related to offline marketing initiatives.

Requirements and Skills: To excel in this role, you should possess:

• Minimum 2+ years of experience as a marketing executive or in a similar role.

•

Good understanding of market research techniques, data analysis, and statistical methods.

•

Thorough knowledge of strategic planning principles and marketing best practices.

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Proficiency in MS Office and marketing software (e.g., CRM).

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Familiarity with social media and web analytics tools (e.g., WebTrends).

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Excellent communication and people skills.

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Strong organizational and time-management abilities.

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Creativity and commercial awareness.

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A degree in marketing, business administration, or a relevant discipline.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor’s (Preferred)

Experience:

• total work: 2 years (Preferred)

Work Location: In person