Senior Executive / Assistant Manager - Marketing, Academics (0437)

☞ Cambridge University Press

전망: 103

갱신일: 06-05-2024

위치: Delhi Union Territories

범주: 마케팅 / 홍보 매상

산업: Publishing Higher Education E-Learning

수평: Associate

직업 종류: Full-time

봉급: View Detail

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작업 내용

Job Purpose

To support Cambridge University Press India’s academic marketing initiatives working closely with the Marketing Manager, Sales and Editorial teams. This includes implementation of processes and execution of marketing strategies on ground.

Key Responsibilities –

E-mail and Social Media Marketing
  • Designing and conducting e-mail marketing campaigns covering both our print and digital product portfolios for lead generation.
  • Monitor the leads generated through a Leads’ MIS and share the leads timely with Sales team members.
  • Enrich the database by acquiring new data points as per the GDPR guidelines
  • Monitor our Social Media pages; Execute social media campaigns – organic and paid, that drive engagement and consistently grow the community.
Author Management
  • Engage with our new and existing authors. Sending them information timely – promotional flyers, listing of the titles on Amazon India
  • Arrange to send the author copies, complimentary and ‘Review’ copies as per the Marketing Questionnaire
  • Send a ‘Welcome Mail’ to the author, informing them about our standard marketing practices.
Events and Conferences
  • Organize the ‘Book Launches and Book Discussion’ Events for our home-grown titles
  • Organize and represent in Academic Events and Conferences for promotion of academic product portfolio – both print and digital
  • Assist the Marketing Manager in planning and smooth conduct of SALAB
  • Support the sales team in arranging / participating in Book Exhibitions and Fairs
Marketing and Sales Promotion
  • Designing and developing marketing literature – catalogues / flyers / brochures;
  • Ensuring timely and adequate delivery of the same to respective sales branches
Vendor Management
  • On-board new vendors and agencies with strict adherence to compliance and policies, ensuring full documentation
Why Cambridge University Press?

We have over 2,500 talented employees across 50 international offices uniting all our publishing groups. We’re one of the world’s most respected publisher, driven by the purpose of unlocking people’s potential with the best learning and research solutions. We work in global teams to tackle the big issues, raise education standards, and deliver innovative solutions to learners and researchers

Cambridge University Press is committed to being a diverse and inclusive place to work. We are part of the University of Cambridge, committed in its pursuit of academic excellence to equality of opportunity and to a pro-active and inclusive approach to equality. We are also a global organisation, serving customers and representing colleagues all over the world. Diversity, in all its various forms, is key to our success as an organisation.

Our benefits include group medical coverage and group term life benefits, an inclusive and flexible working environment comprising of 14 days holiday (bank holidays), and many more. Furthermore, our office is in a prominent locations.
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마감 시간: 20-06-2024

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